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On-going Research Projects

Principal Investigator Project Title Area
Dr Feifei HUANG A New Way to Tackle Loneliness: Used Products Consumption Marketing
Dr Xueyong ZHAN A Pilot Study on the Processes and Effects of Environmental Impact Assessment Management
Dr Fine Fanni Leung Antecedents and Consequences of Service Employee Dehumanization Marketing
Prof. Wai Ting Eric NGAI Artificial Intelligent Platform for Sales and Customer Support in the New Era - Apparel Retail Applications Management Information Systems
Dr Yi Amy OU CEO Humility and Corporate Social Irresponsibility Management
Dr Fang Flora GU Connecting to Your Partner's Partners? By Passing Strategy in Inhibiting Partner Opportunism Marketing
Prof. Yuwei JIANG Consumer Color Preference under Time Scarcity Marketing
Prof. Wu LIU Digital Transformation of Hong Kong Enterprises in the Greater Bay Area Management
Dr Fang Flora GU Does CEO Overconfidence Matter? Effects on Firms' Customer Acquisition and Retention Strategies Marketing
Dr Yi Amy OU Does Top Managers' Regulatory Focus Affect Corporate Environmental Responsibility Disclosure? Evidence from China Management

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