| Principal Investigator | Project Title | Area |
|---|---|---|
| Dr Feifei HUANG | A New Way to Tackle Loneliness: Used Products Consumption | Marketing |
| Dr Xueyong ZHAN | A Pilot Study on the Processes and Effects of Environmental Impact Assessment | Management |
| Dr Fine Fanni Leung | Antecedents and Consequences of Service Employee Dehumanization | Marketing |
| Prof. Wai Ting Eric NGAI | Artificial Intelligent Platform for Sales and Customer Support in the New Era - Apparel Retail Applications | Management Information Systems |
| Dr Yi Amy OU | CEO Humility and Corporate Social Irresponsibility | Management |
| Dr Fang Flora GU | Connecting to Your Partner's Partners? By Passing Strategy in Inhibiting Partner Opportunism | Marketing |
| Prof. Yuwei JIANG | Consumer Color Preference under Time Scarcity | Marketing |
| Prof. Wu LIU | Digital Transformation of Hong Kong Enterprises in the Greater Bay Area | Management |
| Dr Fang Flora GU | Does CEO Overconfidence Matter? Effects on Firms' Customer Acquisition and Retention Strategies | Marketing |
| Dr Yi Amy OU | Does Top Managers' Regulatory Focus Affect Corporate Environmental Responsibility Disclosure? Evidence from China | Management |
