Subject Syllabi | Department of Management and Marketing

Subject Syllabi

Undergraduate Subjects Postgraduate Subjects

Area	Subject Code	Subject Title
Level One
Management	MM1031	Introduction to Innovation and Entrepreneurship
	MM1051	Tango! Managing Self & Leading Others
	MM1L01	Tango! Managing Self & Leading Others
Management Information Systems	MM1041	Introduction to Artificial Intelligence and Data Analytics in Business
Level Two
Management	MM2021	Management & Organisation
	MM2901	GBA Immersion
	MM2902	Field Study for Innovation Ecosystems
	MM2A13	Dialogue with Executives: Leadership and Professional Development Workshops
Marketing	MM2BN05	Introduction to Marketing
Marketing	MM2711	Introduction to Marketing
Level Three
Projects/Workshop	MM3001	Work-Integrated Education
Management	MM3011	Research Methods for Management
	MM3111	Human Resource Management
	MM3131	Training and Development
	MM3141	Organisational Behaviour
	MM3151	Managerial Leadership
	MM3161	Creativity, Innovation and Entrepreneurship
	MM3162	Innovation and Entrepreneurship Colloquium
	MM3S01	Service Learning: Building Green Communities with Environmental NGOs
	MM3S01E	Service Learning: Building Green Communities with Environmental NGOs
Management Information Systems	MM3422	Business Information Systems
	MM3425	Business Analytics
	MM3451	Knowledge Management
	MM3462	Artificial Intelligence and Big Data for Business
Marketing	MM3711	Integrated Marketing Communications
	MM3721	Consumer Behaviour
	MM3761	Marketing Research
	MM3791	Retailing and Merchandising
	MM3842	Digital Marketing
	MM3851	Social Media Marketing
Level Four
Management	MM4111	Employee Relations
	MM4132	Reward & Performance Management
	MM4161	Staffing and Selection
	MM4181	International Human Resource Management
	MM4191	Business Negotiation
	MM4311	Strategic Management
	MM4342	Global Business Management
	MM4351	Entrepreneurship
	MM4361	Social Innovation: Achieving Sustainable Development Goals through Business
	MM4392	Innovation and Entrepreneurship Project
	MM4393	Business Innovation Project
	MM4395	International Colloquium in Contemporary Issues in Business Management
	MM4513	Corporate Social Responsibility
	MM4522	China Business Management
Management Information Systems	MM4411	E-Commerce for Management
	MM4451	Contemporary Issues in Management Information Systems
Marketing	MM4711	Business to Business Marketing
	MM4721	Marketing Management in China
	MM4732	Global Marketing
	MM4741	Market Decision Analysis
	MM4751	Marketing Strategy
	MM4772	Product Management
	MM4782	Sales and Distribution Management
	MM4791	Services Marketing
	MM4831	Strategic Brand Management
Projects / Workshop	MM4913	Integrated Capstone Project
	MM4922	Management Capstone Project
	MM4942	Marketing Capstone Project

Area	Subject Code	Subject Title
Level Five
Management	MM501	Research Methods
	MM5021	Business Ethics
	MM5041 MM5042	MBA Orientation Workshop MBA Creator Workshop
	MM5112	Organization and Management
	MM5117	Managing Organizations and People 組織與人事管理
	MM5133 MM5134	Organizational Behaviour & Leadership Leadership and Organisational Behaviour
	MM514	Human Resource Management
	MM515	Organisational Behaviour
	MM516	Management of Pay and Benefits
	MM517	Human Resource Development
	MM518	Employee Relations
	MM5191	Negotiation and Conflict Management
	MM5201 MM5203	Global Leadership in the Asian Context Decision Making for Leadership
	MM5221	Human Resource Management in China
	MM5222	HRM Seminars
	MM5231	Strategic Human Resource Management
	MM5251	Cross-cultural Management
	MM5271	Wellbeing at Work
	MM5281	Mediation at Workplace
	MM531	Strategic Management
	MM5317	Strategic Management for Executives戰略管理
	MM532	Management Policy and Strategy
	MM533	Organisation Management and Strategy
	MM534 MM5321 MM5342	Entrepreneurship Strategy Innovation and Entrepreneurship
	MM5361	Business Innovation Project
	MM5381	Key Issues in China Business
	MM539	International Management
	MM554	Political and Economic Environment for Management
	MM5681 MM5682	Ethics, Responsibility and Sustainability ESG and Sustainability
Management Information Systems	MM5412	Business Intelligence and Decisions
	MM5413	Business Forecasting
	MM5424	Management Information Systems
	MM5425	Business Analytics
	MM5425 MM5426 MM5427 MM5431	Business Analytics (For MBA programme) Business Applications of Blockchain Textual Analysis in Business Digital Transformation and Business Analytics
	MM5432	Advanced Technology in Business
	MM5451	Technology Innovation and Management
	MM5452	Seminar in Emerging Technology
	MM5453	Transformation to Sustainable Smart Cities
	MM544	E-Commerce
Marketing	MM571	Marketing in China
	MM5712	Marketing Management in China
	MM573	Marketing Strategy
	MM576	Marketing Management
	MM5761 MM5764	Marketing Management Marketing
	MM578	Services Marketing
	MM5791 MM5803	Global Marketing in Cross-Cultural Perspectives Introduction to Customer Value
	MM5831 MM5851	Social Media Marketing Marketing Innovation and Industry Leadership
	MM582	Business to Business Marketing
	MM584	Sales Management
	MM587	Consumer Behaviour
	MM588	Brand Management
	MM589	Promotion and Advertising
Projects / Workshop	MM5913	Field Study for Business Management
	MM592	HRM Dissertation
	MM5921	Practice of Human Resource Management
	MM5931	MBA Investigative Report
	MM5935	Independent Projects
	MM594	Business Analytics Dissertation
	MM5952	Intoduction to Research Methods in Business
	MM5953	BM Business Research Project
	MM5954 MM5960 MM5962	CBS Business Research Project Creator Field Project MBA International Experience
	MM597 MM5971 MM5995	Marketing Management Dissertation Practice of Marketing Management MM MSc Career Workshop
Level Six
Management	MM6001	Research Methodology
	MM6004	Research Methods for Behavioural Research
	MM6011	Qualitative Research & Experimental Design
	MM6012 MM6013	Introduction to Qualitative Research Applied Business Research Methods I
	MM602	Business Research Analysis and Design
	MM6021	Research and Design for Thesis
	MM603	Independent Studies in Business
	MM6032	Independent Studies in Business - International Collaborations Experience
	MM6033	Independent Studies in FinTech
	MM6034	Overseas Executive Programmes
	MM604	Statistical Analysis for Management Research
	MM6200	University Teaching/ Research Practicum
	MM6121	Meso Organizational Behavior
	MM6201	Research Seminars in Management and Marketing I
	MM6202	Research Seminars in Management and Marketing II
	MM6203	Research Seminars in Management and Marketing III
	MM6204	Research Seminars in Management and Marketing IV
	MM612	Current Issues in Organisational Behaviour
	MM613	Research in Organisational Behaviour
	MM614	Frontier of Leadership Research
	MM631	Advanced Business Strategy
	MM633	Research in Strategic Management
Management Information Systems	MM6412	Strategic Management of Information & Organization in Digital Economy
	MM6413	Management and Marketing in the Digital World
	MM6441	Advanced Topics in Information Systems Research
Marketing	MM672	Services Marketing Management
	MM674	Research Seminar in Marketing
	MM6741	Advanced Topics in Consumer Behavior
	MM675	Strategic Marketing
	MM6761	Machine Learning Empowered Business Intelligence
Guided Study	MM6891	Guided Study in Management and Marketing I
	MM6892	Guided Study in Management and Marketing II
	MM6893	Guided Study in Management and Marketing III
Projects / Workshop	MM691	DBA Residential 1
	MM6911 MM6912 MM6922	DMgt Residential 1 HKDMgt Residential 1 HKDMgt Residential 2
	MM692	DBA Residential 2
	MM6921	DMgt Residential 2
	MM6971	DFinTech Thesis I
	MM6972	DFinTech Thesis II
	MM6994	DBA Thesis I
	MM6995	DBA Thesis II
	MM6996	DMgt Thesis I
	MM6997 MM6998 MM6999	DMgt Thesis II HKDMgt Thesis I HKDMgt Thesis II

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