| Date | Contents | Authors |
|---|---|---|
| 2026 | It’s Showtime: Live-Streaming E-commerce and Optimal Promotion Insertion Policy. Management Science, 35(2), 434–450. | Huang, W., Jiang, W., Luo, X., Mei, X., & Wei, L. |
| 2026 | Endorsement Rate in Influencer Marketing. Journal of Marketing | Li, Y., Gao, A. Y., Gu, F. F., & Leung, F. F. |
| 2026 | Fat Tails in Human Judgment: Empirical Evidence and Implications for the Aggregation of Estimates and Forecasts. Management Science, 72(3), 2364–2379. | Lobo, M. S., & Yao, D. |
| 2025 | Fixing Onlies Versus Advancing Multiples: Number of Children and Parents’ Preferences for Educational Products. Journal of Marketing, 89(4), 21–38. | Wang, P. X., Liang, C., & Wang, Q. |
| 2025 | Stress Reactivity and Sociocultural Learning: More Stress-Reactive Individuals Are Quicker at Learning Sociocultural Norms From Experiential Feedback. Journal of Personality and Social Psychology, 128(6), 1292–1314. | Madan, S., Savani, K., Mehta, P. H., Phua, D. Y., Hong, Y.-Y., & Morris, M. W. |
| 2025 | Addressing Online Users’ Suspicion of Sponsored Search Results: Effects of Informational Cues. Information Systems Research, 36(1), 508–533. | Deng, H., Wang, W., & Lim, K. H. |
| 2025 | Incentivizing Mass Creativity: An Empirical Study of the Online Publishing Market. Management Science, 71(12), 10707–10726. | Li, X., Shi, M., & Zhaoc, C. |
| 2025 | Crowding-Out in Content Monetization under Pay What You Want: Evidence from Live Streaming. Production and Operations Management, 34(12), 3937–3957. | Yao, D., Lu, S., & Chen, X. |
| 2025 | Modeling Behavioral Dynamics in Digital Content Consumption: An Attention-Based Neural Point Process Approach with Applications in Video Games. Marketing Science, 44(1), 220–239. | Yin, J., Wang, Z., Feng, Y., & Liu, Y. |
| 2024 | CEO Humility and Corporate Social Irresponsibility: Evidence Based on a New Unobtrusive Measure. Organization Science, 35(6), 2016–2039. | Ou, A. Y., Lu, Q., Li, X., Chung, C., & Chen, G. |
