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Publication (Selected A* Papers)

Date Contents Authors
2024 Crowding-Out in Content Monetisation under Pay What You Want: Evidence from Live Streaming. Production and Operations Management. Yao, D., Lu, S., & Chen, X.
2024 How virtue, competence, and dominance conjointly shape status attainment at work: Integrating person-centered and variable-centered approaches. Journal of Personality and Social Psychology. Bai, F., Lin, J., Yan, J., & Li, H,
2024 Infectious Confidence: Unraveling the Effects of Confidence Contagion on Overfunding in Equity Crowdfunding. MIS Quarterly. Li, Y., Liu, F., Lim, E. T. K., Tan, C.W., & Liu, Y.
2024 It’s Showtime: Live-Streaming E-commerce and Optimal Promotion Insertion Policy. Management Science. Huang, W., Jiang, W., Luo, X., Mei, X., & Wei, L.
2024 Modeling Behavioral Dynamics in Digital Content Consumption: An Attention-Based Neural Point Process Approach with Applications in Video Games. Marketing Science. Yin, J., Wang, Z., Feng, Y., & Liu, Y.
2024 Mutual Disclosures and Content Intimacy in User Engagement: Evidence from an Online Chat Group. MIS Quarterly. Feng, Y., Lu, X., & Zhang, X.
2024 For-Sale-by-Owner Platforms and Intermediation Pricing: Evidence from a Natural Experiment. Marketing Science, 43(2), 346–359. Wang, Q.
2024 From Second-Hand to Third-Hand: Reuse and Resale Cycle. Journal of Consumer Research, 51(1), 104-113. Huang, F., & Wong, V. C
2024 Institutional Divide, Political Ties, and Contested Corporate Governance Reform in Taiwan. Journal of Management Studies, 61(4), 1327-1363. Chung, C. N., Luo, X. R. & Zheng, W.
2024 Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness. Journal of Marketing, 88(4), 84-106. Zhou, X., Yan, X. & Jiang, Y.

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