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Following our Faculty of Business motto of IDEAS – Innovation-Driven Education and Scholarship, we aim to be a leading think tank and educator in the areas of management and marketing in Asia.


Prof Wu LIU

Professor and Head
Department of Management and Marketing

What's New

Celebrating the pulse of digital trends, the Influencer Marketing Symposium, hosted by The Hong Kong Polytechnic University's Department of Management and Marketing and the Asian Centre for Branding & Marketing, unfolded with great success. Industry experts and scholars from PolyU MM delivered enlightening talks that bridged academic insights with real-world applications. We were honored to have featured speakers from Google, VS Media, and promin

6 Dec 2023


MM will hold a Public Webinar on the topic “Interacting with AI and Robots as Employees, Customers, Believers, Patients, and Students” on 13 December 2023. Abstract: Today, robots and AI help generate creative content, man hotels, and even make hiring decisions in the workplace. But how humans feel about them remains complicated. In this talk, I will synthesize my past and ongoing work in an attempt to answer one question: do humans enjoy inter

30 Nov 2023

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MM had its 21st Departmental Advisory Committee (DAC) meeting on 24 November 2023. During the meeting, we discussed ideas and initiatives that would help us design education programmes and learning experiences fit for a business environment with ever-shifting technologies and demands. We look forward to building a tighter collaborative relationship with our DAC in the coming years.

29 Nov 2023


In the dynamic realm of digital marketing, influencer marketing is making significant strides, with projections indicating an industry value of $21.1 billion by 2023. With an overwhelming 83% of marketers championing its effectiveness, it's clear that the influencer landscape is undergoing a monumental transformation. This December 5th, seize the unique opportunity to immerse yourself in the latest insights shared by both esteemed scholars from a

8 Nov 2023


MM will hold a Public Webinar on the topic “Creating Value with Generative AI” on 20 December 2023. Abstract: Generative AI (GenAI) creates human-like content, including text, images, and audio. Through self-learning with vast troves of observational data and with direct experience, it can develop emergent properties to attain goals in complex multi-agent problems. It can also tailor content for specific situations with minimal learning, where

6 Dec 2023

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The Department of Management & Marketing of The Hong Kong Polytechnic University develops professionals who are able to apply knowledge and skills in management and marketing in meeting tomorrow’s challenges. The Department of Management & Marketing

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