We are living in an exciting era prolific with creative management tools, innovative marketing initiatives, and revolutionary information technologies. Such an era calls for new talents equipped with updated intelligence in these areas.
The Department of Management and Marketing at PolyU is dedicated to provide the cutting-edge knowledge and practical skills for our students in three key areas of business – Management, Marketing, and Management Information Systems. We bring together around 50 academic and professional experts from across the globe to providing high-quality education. They possess a comprehensive portfolio of expertise in the main fields of business –organizational behavior, human resource management, consumer behavior, quantitative marketing, strategic management, and international business – and specialized areas such as public-sector management and business analytics. In particular, our management subjects have been ranked Top 5 in the world by Shanghai Ranking’s Global Ranking of Academic Subjects in 2021, and in the Business and Management Studies area we are ranked 52nd by the QS Global Ranking in 2021. Through rigorous teaching and active engagement with the business community, we focus on developing students’ leadership and marketing skills, analytical techniques, team spirit and social responsibility in this new era.
We have carefully designed our programmes at both the undergraduate and the graduate levels to create an engaging learning environment. We also have two well-established centers –Center for Leadership & Innovation (CLI) and Asian Center for Branding & Marketing (ACBM) –that produce leading research outputs. We have also built close connections with the local and regional business communities. Students will benefit from these diverse resources and develop their pioneering visions and entrepreneurial thinking. Following our Faculty of Business motto of IDEAS – Innovation-Driven Education and Scholarship, we aim to be a leading think tank and educator in the areas of management and marketing in Asia.
Please explore our website for more information about study, research, people, and latest developments at our department.
Prof Wu LIU
Professor and Head