Skip to main content Start main content
Apply Now Download Brochure

Entrance Year Sept 2025

Programme Code 23090

Stream Code

MKF (Full-time)

MKP (Part-time)

Mode of Study Mixed Mode

Normal Duration

1.5 years (Full-time)

2.5 years (Part-time)

Credits Required for Graduation 31

Local Application Deadline 30 Apr 2025

Non-Local Application Deadline 30 Apr 2025

Programme Leaders

Programme Director
Dr Zhang Xubing
BEng, MEng, PhD


Deputy Programme Director

Prof. Celine Ho
BSc, DBA

Remarks

Please complete all relevant fields and enclose necessary documents.
Incomplete applications cannot be processed promptly.

Aims and Characteristics

msc_mm

Programme Aims

This programme enables non-marketing graduates to connect theory with practice in the field of marketing. It covers a range of specialist marketing issues in such areas as online consumer market analysis, managerial issues in marketing, analytical methods for market research and global marketing strategy.

Characteristics

  1. Equips students with sound knowledge and skills in marketing and related areas

  2. Offers a comprehensive range of marketing electives

  3. Covers applied marketing and leading-edge marketing practices and issues

  4. Focuses on finding marketing opportunities and solving marketing problems in Hong Kong and mainland China

  5. Empowers students to achieve career potential via professional coaching and career services

Fee (For 2025/26 Intake)

HK$342,000 per programme (HK$11,400 per credit) for local and non-local students

* 1-credit AIE Subject is non-chargeable.

Messages from Alumni

After working in Mainland China for several years, I wanted to enhance my skills with a structured and global perspective on branding and marketing. Enrolling in the Marketing Management programme at PolyU was a strategic step that aligned with my career goals. The most valuable insight I gained was understanding the logic and psychology behind consumer decision-making, which enabled me to deepen my grasp of consumer behaviour in different markets. The programme also taught me how to apply scientific and data-driven principles to marketing strategies using a range of data analysis tools. This approach empowered us to use quantitative thinking and methodologies to scrutinise markets, social media, and advertising to amplify marketing impact.

The programme laid a strong theoretical foundation and encouraged the use of practical case studies. We examined the factors that contribute to a company’s success or failure in brand marketing in the real world. It also offered enriching extracurricular activities, such as sessions on business etiquette, networking, and internships. These helped me transition into the professional environment and helped me grow as a marketer. 

In brief, by making full use of the programme – the courses, the professors, and the extracurricular activities – I believe your study experience will be valuable and unique.

LI Heping, Bryce

(2023/2024 Graduate)
Bryce LI MM

Marketing is a fluid business practice. It has become one of the most challenging and interesting careers in this age of fragmentation, the rise of social media, and the increase in customer segments.

At PolyU, the MSc in Marketing Management programme offers a unique learning environment. The most significant aspect is the evolving disciplinary innovation of the programme. Professors constantly pioneer new disciplines relevant to today's marketing environment and invite practitioners from companies and organisations of different sizes and industries to share their experiences working as CEOs, managers, innovators, and creators in the classroom. This learning process brought new life to theory and expanded our knowledge.

Another important learning process is teamwork. You will gain different perspectives on the same topic from students from different countries, provinces, and backgrounds, realise how big the market is, and understand why it is important to be flexible in your marketing approach. 

Of course, learning is an active process that involves digging deeper to find joy. The diverse examples, articles, and materials add up to a wealth of resources. I would like to thank PolyU for such a fulfilling and unforgettable experience. It has equipped me with the skills and knowledge I need to anticipate and welcome the ever-changing market.

MA Xiaojia, Maggie

(2023/2024 Graduate)
Maggie MA MM
polyu-fb-study-undergrade-03
Enroll today
Apply now
faag-03
Explore the programme
Download Brochure
Subject Syllabi
fb-contact-icon-03
General Enquiries
(852) 2766 7381 / (852) 2766 7117
mm.msc@polyu.edu.hk

Your browser is not the latest version. If you continue to browse our website, Some pages may not function properly.

You are recommended to upgrade to a newer version or switch to a different browser. A list of the web browsers that we support can be found here