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Entrance Year Sept 2024

Programme Code 23090

Stream Code

MKF (Full-time)

MKP (Part-time)

Mode of Study Mixed Mode

Normal Duration

1.5 years (Full-time)

2.5 years (Part-time)

Credits Required for Graduation 31

Local Application Deadline 30 Apr 2024

Non-Local Application Deadline 30 Apr 2024

Programme Leaders

Programme Director
Dr Zhang Xubing
BEng, MEng, PhD

Deputy Programme Director

Dr Celine Ho


Please complete all relevant fields and enclose necessary documents.
Incomplete applications cannot be processed promptly.

Aims and Characteristics


Programme Aims

This programme enables non-marketing graduates to connect theory with practice in the field of marketing. It covers a range of specialist marketing issues in such areas as online consumer market analysis, managerial issues in marketing, analytical methods for market research and global marketing strategy.


  1. Equips students with sound knowledge and skills in marketing and related areas

  2. Offers a comprehensive range of marketing electives

  3. Covers applied marketing and leading-edge marketing practices and issues

  4. Focuses on finding marketing opportunities and solving marketing problems in Hong Kong and mainland China

  5. Empowers students to achieve career potential via professional coaching and career services

Fee (For 2024/25 Intake)

HK$306,900 per programme (HK$9,900 per credit) for local and non-local students

Messages from Alumni

The MSc in Marketing Management programme has been a valuable investment in my career, providing a strong focus on integrating theory and practice. The programme's experienced faculty are experts in their respective fields and are dedicated to helping students achieve their goals. It also fosters a cooperative learning environment, promoting teamwork, peer learning, and diverse perspectives. One of the most rewarding experiences of the programme for me was working on a group project where we developed a marketing plan for a company. This project enabled us to apply our skills and knowledge to a real-world scenario and receive recognition from our professor for our efforts. The lectures also featured case studies and guest speakers from renowned marketing professionals. These provided unique insights into the marketing field, and an opportunity to network with

industry experts.


The programme offers a comprehensive curriculum with a positive and inclusive space for learning that prepares students for success in marketing and related business fields. I recommend it to anyone seeking a deeper understanding of marketing concepts, applying them to practical situations, and developing meaningful industry relationships.

LUNG Leong Yan, Gloria

(2022/2023 Graduate)

The role of marketing in business has been amplified in recent years, especially after the pandemic. The MSc in Marketing Management programme not only equipped me with in-depth marketing knowledge and customer-centric perspectives, but also strengthened my creativity and my agility to tackle ever-changing marketing challenges.


One of the most valuable aspects of the programme was the emphasis on combining fundamental marketing theories and tools with real-world applications. We were encouraged to work on projects with real marketing challenges faced by companies in Hong Kong and beyond. This experience gave me the confidence and skills that I need to solve complex marketing problems in my daily work. The professors were passionate in sharing their expertise and were consistently willing to go the extra mile to help students reach their full potential. We were encouraged to collaborate with fellow students from diverse backgrounds and cultures. That broadened my horizons and exposed me to different ways of thinking, which is invaluable in my professional and personal life.


I am grateful for the opportunities that this programme has provided. I would highly recommend it to anyone looking to explore marketing in depth, and to anyone who would like to create memorable experiences that last a lifetime.

CHIU Ka Yee, Carmen

(2022/2023 Graduate)
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Subject Syllabi
General Enquiries
(852) 2766 7381 / (852) 2766 7108

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