Entrance Year Sept 2025
Programme Code 23090
Stream Code
MKF (Full-time) MKP (Part-time)
Mode of Study Mixed Mode
Normal Duration
1.5 years (Full-time) 2.5 years (Part-time)
Credits Required for Graduation 31
Local Application Deadline 30 Apr 2025
Non-Local Application Deadline 30 Apr 2025
Programme Leaders
Programme Director
Dr Zhang Xubing
BEng, MEng, PhD
Deputy Programme Director
Prof. Celine Ho
BSc, DBA
Remarks
Please complete all relevant fields and enclose necessary documents.Incomplete applications cannot be processed promptly.
Aims and Characteristics
Programme Aims
This programme enables non-marketing graduates to connect theory with practice in the field of marketing. It covers a range of specialist marketing issues in such areas as online consumer market analysis, managerial issues in marketing, analytical methods for market research and global marketing strategy.
Characteristics
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Equips students with sound knowledge and skills in marketing and related areas
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Offers a comprehensive range of marketing electives
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Covers applied marketing and leading-edge marketing practices and issues
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Focuses on finding marketing opportunities and solving marketing problems in Hong Kong and mainland China
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Empowers students to achieve career potential via professional coaching and career services
Fee (For 2025/26 Intake)
HK$342,000 per programme (HK$11,400 per credit) for local and non-local students
* 1-credit AIE Subject is non-chargeable.
Messages from Alumni
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(852) 2766 7381 / (852) 2766 7117