As a marketing practitioner, studying the Msc in Marketing Management programme at PolyU was truly an inspiring and thought-provoking journey that contributed a lot in my current job and sharpen my skills in preparing for future challenges in this dynamic market environment. The curriculum is well-structured which covers the essential marketing knowledge from the core subjects with the diversified elective subjects to keep me abreast with the fast changing marketing landscape under the new digital era.  The theories that I’ve learned had not only supported me in my day-to-day decision-making and planning, the up-to-date case studies shared by professors had also broadened my horizons and allowed me to put theories into practice through application in my individual assignments, class discussions, and group projects.   Collaborating with my fellow students from diverse trade backgrounds for group projects was also valuable as it expanded my personal and trade network. 

The MSc in Marketing Management programme is a well-organized programme that gave me comprehensive marketing analytic knowledge. The curriculum is very practical. There are different courses to choose from to fit your career direction. In addition, the professors are very experienced in international, globalized business. They are willing to share their knowledge and provide deep insight into their areas of expertise.

As a product designer, I got a fresh perspective after finishing this programme. It helps me develop new knowledge within the marketing field that significantly enhances the marketability of my designs. It is a programme for someone who wishes for intellectual stimulation and growth.