After working in Mainland China for several years, I wanted to enhance my skills with a structured and global perspective on branding and marketing. Enrolling in the Marketing Management programme at PolyU was a strategic step that aligned with my career goals. The most valuable insight I gained was understanding the logic and psychology behind consumer decision-making, which enabled me to deepen my grasp of consumer behaviour in different markets. The programme also taught me how to apply scientific and data-driven principles to marketing strategies using a range of data analysis tools. This approach empowered us to use quantitative thinking and methodologies to scrutinise markets, social media, and advertising to amplify marketing impact.

The programme laid a strong theoretical foundation and encouraged the use of practical case studies. We examined the factors that contribute to a company’s success or failure in brand marketing in the real world. It also offered enriching extracurricular activities, such as sessions on business etiquette, networking, and internships. These helped me transition into the professional environment and helped me grow as a marketer. 

In brief, by making full use of the programme – the courses, the professors, and the extracurricular activities – I believe your study experience will be valuable and unique.

Marketing is a fluid business practice. It has become one of the most challenging and interesting careers in this age of fragmentation, the rise of social media, and the increase in customer segments.

At PolyU, the MSc in Marketing Management programme offers a unique learning environment. The most significant aspect is the evolving disciplinary innovation of the programme. Professors constantly pioneer new disciplines relevant to today's marketing environment and invite practitioners from companies and organisations of different sizes and industries to share their experiences working as CEOs, managers, innovators, and creators in the classroom. This learning process brought new life to theory and expanded our knowledge.

Another important learning process is teamwork. You will gain different perspectives on the same topic from students from different countries, provinces, and backgrounds, realise how big the market is, and understand why it is important to be flexible in your marketing approach. 

Of course, learning is an active process that involves digging deeper to find joy. The diverse examples, articles, and materials add up to a wealth of resources. I would like to thank PolyU for such a fulfilling and unforgettable experience. It has equipped me with the skills and knowledge I need to anticipate and welcome the ever-changing market.