Skip to main content Start main content
breadcrumb_MM_3360x520

Department and Programme Leadership

  • M829a, M936
  • +852 3400 3954
  • wu.liu@polyu.edu.hk
  • Consulting, Research and Teaching Interests: Employee Voice Behavior, Top Management Teams, Leadership, Negotiation, Cross-cultural Management, Conflict Management
  • Curriculum Vitae

  • M826
  • +852 2766 4017
  • flora.gu@polyu.edu.hk
  • Consulting, Research and Teaching Interests: Marketing Strategy, Interorganizational Relationships, Distribution Channels, Cross-cultural Marketing, Digital Marketing
  • Curriculum Vitae

  • M940
  • +852 2766 7394
  • pamsy.hui@polyu.edu.hk
  • Consulting, Research and Teaching Interests: Responsible Management Education, International Management, Inter-Organizational Relationships
  • M914
  • +852 3400 3948
  • yuwei.jiang@polyu.edu.hk
  • Consulting, Research and Teaching Interests: Social Influence on Consumer Behavior, Visual Marketing, Consumption and the Self
  • Curriculum Vitae

Programme Leader for BBA (Hons) in Management and Programme Coordinator for Minor in Management

BBA (Hons) in Management - Deputy Programme Leader

Programme Leader for BBA (Hons) in Marketing and Programme Coordinator for Minor in Marketing

  • M856
  • +852 2766 7951
  • jackie.tam@polyu.edu.hk
  • Consulting, Research and Teaching Interests: Consumer Behaviour, Service Quality, Research Methods
  • Curriculum Vitae

BBA (Hons) in Marketing - Deputy Programme Leader

  • M1030
  • +852 3400 2122
  • winslet.ty.chan@polyu.edu.hk
  • Consulting, Research and Teaching Interests: Retail Management, Marketing Management, Consumer Behavior, Corporate Social Responsibility Management, Green Service Management
  • Curriculum Vitae

MSc in Human Resource Management - Programme Director

  • M1033
  • +852 3400 2124
  • a.an.ko@polyu.edu.hk
  • Consulting, Research and Teaching Interests: Corporate Social Responsibility, Business Ethics, Human Resource Management, Experiential Learning
  • Curriculum Vitae

MSc in Business Analytics - Programme Director

  • M921e
  • +852 2766 7065
  • xin.xu@polyu.edu.hk
  • Consulting, Research and Teaching Interests: Internet of Things and Smart Services, Gamification, Data Science, Human-AI Interaction, Strategic Management of Technology Innovation
  • Curriculum Vitae

MSc in Business Analytics - Deputy Programme Director

  • M933
  • +852 2766 6339
  • vincent.cho@polyu.edu.hk
  • Consulting, Research and Teaching Interests: Textual Mining, Technology Adoption, Information Systems Management
  • Curriculum Vitae

MSc in International Management and Leadership- Programme Director

  • M821
  • +852 3400 3648
  • xueyong.zhan@polyu.edu.hk
  • Consulting, Research and Teaching Interests: Public and Nonprofit Management, Public Policy Processes, Environmental Governance, Government and Business, Public Sector Financial Management
  • Curriculum Vitae

MSc in International Management and Leadership- Deputy Programme Director

  • M1014
  • +852 3400 3921
  • melody-jun.zhang@polyu.edu.hk
  • Consulting, Research and Teaching Interests: Teams; Leadership; Creativity and innovation; Overqualification and HRM-related Issues
  • Curriculum Vitae

MSc in Marketing Management - Programme Director

  • M904
  • +852 2766 4060
  • zhang.xubing@polyu.edu.hk
  • Consulting, Research and Teaching Interests: Analytical and Empirical Research in Retailing Practices, Distribution Channels, Internet Marketing, Advertising, Pricing and Competitive Strategies.
  • Curriculum Vitae

MSc in Marketing Management - Deputy Programme Director

  • M807
  • +852 2766 4022
  • celine-mw.ho@polyu.edu.hk
  • Consulting, Research and Teaching Interests: Marketing, Social Media Marketing, ESG

MSc in Business Analytics (MoI: Chinese supplemented with English) – Programme Director

  • M921e
  • +852 2766 7065
  • xin.xu@polyu.edu.hk
  • Consulting, Research and Teaching Interests: Internet of Things and Smart Services, Gamification, Data Science, Human-AI Interaction, Strategic Management of Technology Innovation
  • Curriculum Vitae

MSc in Business Analytics (MoI: Chinese supplemented with English) – Deputy Programme Director

  • M1011
  • +852 2766 7127
  • katherine.feng@polyu.edu.hk
  • Consulting, Research and Teaching Interests: Social Media and User-Generated Content, Digital Marketing, Generative AI, Business Analytics, IT Innovation and Implementation
  • Curriculum Vitae

Research Programme - Programme Director

  • M914
  • +852 3400 3948
  • yuwei.jiang@polyu.edu.hk
  • Consulting, Research and Teaching Interests: Social Influence on Consumer Behavior, Visual Marketing, Consumption and the Self
  • Curriculum Vitae

Your browser is not the latest version. If you continue to browse our website, Some pages may not function properly.

You are recommended to upgrade to a newer version or switch to a different browser. A list of the web browsers that we support can be found here