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Department and Programme Leadership

  • HHB1701a
  • +852 2766 7387
  • xin.xu@polyu.edu.hk
  • Consulting, Research and Teaching Interests: Internet of Things and Smart Services, Human-AI Interaction, Digital Assets
  • Curriculum Vitae

  • M826
  • +852 2766 4017
  • flora.gu@polyu.edu.hk
  • Consulting, Research and Teaching Interests: Marketing Strategy, Interorganizational Relationships, Distribution Channels, Cross-cultural Marketing, Digital Marketing
  • Curriculum Vitae

  • M940
  • +852 2766 7394
  • pamsy.hui@polyu.edu.hk
  • Consulting, Research and Teaching Interests: Responsible Management Education, International Management, Inter-Organizational Relationships
  • HHB1623
  • +852 3400 3948
  • yuwei.jiang@polyu.edu.hk
  • Consulting, Research and Teaching Interests: Social Influence on Consumer Behavior, Visual Marketing, Consumption and the Self
  • Curriculum Vitae

Programme Leader for BBA (Hons) in Management and Programme Coordinator for Minor in Management

  • HHB1638
  • +852 3400 3643
  • simon.ch.chan@polyu.edu.hk
  • Consulting, Research and Teaching Interests: Leadership, Organizational Behavior, Human Resource Management
  • Curriculum Vitae

BBA (Hons) in Management - Deputy Programme Leader

Programme Leader for BBA (Hons) in Marketing and Programme Coordinator for Minor in Marketing

  • HHB1602
  • +852 2766 7951
  • jackie.tam@polyu.edu.hk
  • Consulting, Research and Teaching Interests: Consumer Behaviour, Service Quality, Research Methods
  • Curriculum Vitae

BBA (Hons) in Marketing - Deputy Programme Leader

  • HHB1639
  • +852 3400 2122
  • winslet.ty.chan@polyu.edu.hk
  • Consulting, Research and Teaching Interests: Retail Management, Marketing Management, Consumer Behavior, Corporate Social Responsibility Management, Green Service Management
  • Curriculum Vitae

MSc in Human Resource Management - Programme Director

  • HHB1641
  • +852 3400 2124
  • a.an.ko@polyu.edu.hk
  • Consulting, Research and Teaching Interests: Corporate Social Responsibility, Business Ethics, Human Resource Management, Experiential Learning
  • Curriculum Vitae

MSc in Business Analytics - Programme Director

  • HHB1701a
  • +852 2766 7387
  • xin.xu@polyu.edu.hk
  • Consulting, Research and Teaching Interests: Internet of Things and Smart Services, Human-AI Interaction, Digital Assets
  • Curriculum Vitae

MSc in Business Analytics - Deputy Programme Director

  • HHB1628
  • +852 2766 6339
  • vincent.cho@polyu.edu.hk
  • Consulting, Research and Teaching Interests: Textual Mining, Technology Adoption, Information Systems Management
  • Curriculum Vitae

MSc in International Management and Leadership- Programme Director

  • HHB1709
  • +852 3400 3648
  • xueyong.zhan@polyu.edu.hk
  • Consulting, Research and Teaching Interests: Public and Nonprofit Management, Public Policy Processes, Environmental Governance, Government and Business, Public Sector Financial Management
  • Curriculum Vitae

MSc in International Management and Leadership- Deputy Programme Director

  • HHB1625
  • +852 3400 3921
  • melody-jun.zhang@polyu.edu.hk
  • Consulting, Research and Teaching Interests: Teams; Leadership; Creativity and innovation; Overqualification and HRM-related Issues
  • Curriculum Vitae

MSc in Marketing Management - Programme Director

  • HHB1605
  • +852 2766 4060
  • zhang.xubing@polyu.edu.hk
  • Consulting, Research and Teaching Interests: Analytical and Empirical Research in Retailing Practices, Distribution Channels, Internet Marketing, Advertising, Pricing and Competitive Strategies.
  • Curriculum Vitae

MSc in Marketing Management - Deputy Programme Director

  • HHB1635
  • +852 2766 4022
  • celine-mw.ho@polyu.edu.hk
  • Consulting, Research and Teaching Interests: Marketing, Social Media Marketing, ESG

MSc in Business Analytics (MoI: Chinese supplemented with English) – Programme Director

  • HHB1701a
  • +852 2766 7387
  • xin.xu@polyu.edu.hk
  • Consulting, Research and Teaching Interests: Internet of Things and Smart Services, Human-AI Interaction, Digital Assets
  • Curriculum Vitae

MSc in Business Analytics (MoI: Chinese supplemented with English) – Deputy Programme Director

  • HHB1615
  • +852 2766 7127
  • katherine.feng@polyu.edu.hk
  • Consulting, Research and Teaching Interests: Social Media and User-Generated Content, Digital Marketing, Generative AI, Business Analytics, IT Innovation and Implementation
  • Curriculum Vitae

Research Programme - Programme Director

  • HHB1623
  • +852 3400 3948
  • yuwei.jiang@polyu.edu.hk
  • Consulting, Research and Teaching Interests: Social Influence on Consumer Behavior, Visual Marketing, Consumption and the Self
  • Curriculum Vitae

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