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Programme Structure

Total Credit Requirements 120
Discipline-specific Requirements (DSR) 90
  • BBA core subjects (^9 credits: double fulfillment)
57^
  • Specialist subjects
33
Free Elective 9
General University Requirements (GUR) 30
  • Language and Communication Requirements (LCR)
    (English: 6 credits + Chinese: 3 credits)
9
  • Cluster-Area Requirements (CAR)
12
  • Leadership and Intra-personal Development (LIPD)
    MM1051 Tango! Managing Self & Leading Others
3
  • Service-Learning (SL)
3
  • Freshman Seminar
    FB1003, 1- Semester
3
  • Healthy Lifestyle (non-credit bearing)
0
Training credits (WIE) 3

 

Compulsory Core Subjects for all BBA Awards (19 subjects – 57 credits) 

AF1605

Introduction to Economics*

AF2108

Financial Accounting

AF2110

Management Accounting 1

AF3313

Business Finance

AF3513

Business Law (for 2021/2022 intake cohort onwards)

AF3627

Global Economic Environment (for 2021/2022 intake cohort onwards)

AMA1501

Introduction to Statistics for Business

APSS111

Introduction to Psychology*

CLC3221P

Chinese Language Communication for Business

ELC3221

Workplace English for Business Students I

ELC3222

Workplace English for Business Students II

LGT2106

Principles of Operations Management*

MM1051

Tango! Managing Self & Leading Others*

MM2021

Management & Organisation

MM2711

Introduction to Marketing*

MM3422

Business Information Systems (for 2021/2022 intake cohort onwards)

MM3425

Business Analytics (for 2021/2022 intake cohort onwards)

MM4311

Strategic Management

MM4513

Corporate Social Responsibility

 

 

*These subjects can satisfy both DSR and GUR

 

BBA (Hons) in Management

 

Discipline-Specialist Compulsory Subjects (7 subjects – 24 credits) 

MM3011

Research Methods for Management

MM3111

Human Resource Management

MM3141

Organisational Behaviour

MM3151

Managerial Leadership

MM4342

Global Business Management

MM4351

Entrepreneurship

MM4922

Management Capstone Project (6 credits)

 

 

Discipline-Specialist Elective Subjects (any 3 subjects – 9 credits) 

AF3508

Employment Law

MM3131

Training and Development

MM3451

Knowledge Management

MM4111

Employee Relations

MM4132

Reward & Performance Management

MM4141

Managing Diversity in Organisations

MM4151

Gender and Organisations

MM4161

Staffing and Selection

MM4181

International Human Resource Management

MM4191

Business Negotiation

MM4361

Social Innovation: Achieving Sustainable Development Goals through Business

MM4411

E-Commerce for Management

MM4451

Contemporary Issues in Management Information Systems (for 2021/2022 intake cohort onwards)

MM4501

Environmental Management for Business

MM4522

China Business Management

 

 

 

BBA (Hons) in Marketing

 

Discipline-Specialist Compulsory Subjects (8 subjects – 27 credits) 

MM3711

Integrated Marketing Communications

MM3721

Consumer Behaviour

MM3761

Marketing Research

MM4711

Business to Business Marketing

MM4732

Global Marketing

MM4751

Marketing Strategy

MM4772

Product Management

MM4942

Marketing Capstone Project (6 credits)

 

Discipline-Specialist Elective Subjects (any 2 subjects – 6 credits) 

MM3791

Retailing and Merchandising

MM3842

Digital Marketing

MM3851

Social Media Marketing

MM4721

Marketing Management in China

MM4741

Market Decision Analysis

MM4782

Sales and Distribution Management

MM4791

Services Marketing

MM4831

Strategic Brand Management

 

 

Work-Integrated Education (3 training credits for all BBA awards) 

MM3001

Work-Integrated Education

 

Work-Integrated Education (WIE)

To graduate, every BBA student must complete 100 hours (3 training credits) of WIE. The Department offers opportunities for students to work in firms either during the summer vacation or alongside their studies. Summer placements may be available in Hong Kong, in mainland China or overseas. These and other forms of work experience count towards the WIE requirement.

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General Enquiries
Phone : (852) 2766 7370 / 2766 7114 / 2766 7381
mm.dept@polyu.edu.hk

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