Department Department of Management and Marketing
Entrance Year Sept 2021
Programme Code 02402-YMK
Credits Required for Graduation 18 credits (at least 9 credits must be at level 3 or above)
Aims and Characteristics
To equip the students with marketing knowledge and business skills to enable them to solve real-life business problems.
On successfully completion of the minor programme, the students will be able to:
- Analyze business situations/problems and identify/evaluate marketing opportunities as they arise;
- Propose ways for organizations to create value in goods and services and
- Formulate appropriate marketing strategies in local/global markets.