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Entrance Year September 2024

Programme Code 23492 (JUPAS Code: JS3080)

Mode of Study Full-time

Normal Duration 4 years

Programme Intake 87

Fund Type Government-Funded

Credits Required for Graduation 120 (plus 3 training credits)

Programme Leaders

BBA (Hons) in Management Programme Leader
Dr Chan Chi-hong Simon
BA, MPhil, PhD

Deputy Programme Leader
Dr Ko Chi-chung, Stephen
BSocSc(Hons), LLM, MBA, PhD


BBA (Hons) in Marketing Programme Leader

Dr TAM Lai-ming Jackie

BSc, MSc, PhD


Deputy Programme Leader

Dr CHAN Ting Yan Winslet



  • The credit requirements of this scheme are indicative only. They are subject to review.
  • All students must complete a short work placement during their studies, either in summer or during the semester. The Department provides assistance in finding suitable placements.
  • Students will be awarded one of the following titles upon successful completion of the graduation requirements of the programme concerned:
  • BBA (Hons) in Management
  • BBA (Hons) in Marketing
  • Students are subject to further assessment criteria i.e., students’ own choice, GPA and individual subject results at the end of their Year One study.


The option of Secondary Major in Artificial Intelligence and Data Analytics is available to the students of BBA (Hons) in Management, and BBA (Hons) in Marketing. Admission to the Secondary Major is on competitive basis and subject to a different credit requirement for graduation.


Additional Information:

FB Outstanding HKDSE Students Entry Scholarship



Aims and Characteristics

Programme Aims


Learning and teaching are our core activities. We are committed to nurturing our students’ professional competence and supporting their all-round development.  


Students complete some General University Requirements core and fundamental business subjects at an early stage. They then choose one of the following awards as their specialism for graduation.



Characteristics of Scheme-based Admission

Students first follow a common curriculum under the Scheme.


It offers students approximately one year to identify their area(s) of interest and career aspirations, which facilitates their Major programme selection.


The decision to admit a student to a Major programme will be made by the Department based on the student’s choice, overall GPA of Year One study, and individual subject results (i.e., MM2021 Management and Organisation and MM2711 Introduction to Marketing). Students will be asked to indicate their choices of Major programme during Semester 2 of their Year One study for the Department’s consideration and approval.


In the event of oversubscription for any of the programmes, the number of students admitted to that programme will be capped at 60% of the number of students in the respective years.

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Subject Syllabi
General Enquiries
Phone : (852) 2766 7374 / 2766 7114 / 2766 7381

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