| Principal Investigator | Project Title | Area |
|---|---|---|
| Prof. Wai Ting Eric NGAI | Multi-stage Big Data Analytics for Complex Systems: Methodologies and Applications (MM) | Management Information Systems |
| Dr Fine Fanni Leung | Nonlinear Effects of Online Influencer Characteristics on Post Engagement | Marketing |
| Dr Yi Amy OU | Proactive Actor Profiles: An Identity-based Motivational Approach | Management |
| Dr Jia Katrina LIN | Receiving help threatens my social status: An episodic examination of help type and interpersonal justice during helping on recipients’ social status and downstream consequences | Management |
| Prof. Wai Ting Eric NGAI | Research on Online Tourism Service Purchase Decision-making of Consumers Based on Machine Learning in Social Commerce | Management Information Systems |
| Dr Xueyong ZHAN | Selling a Product Online, Offline, or in Both Channels? The Role of the Manufacturer and the Retailer's Across-Channel Pricing Policy | Management |
| Prof. Yuwei JIANG | Social Dynamics in Consumer Communication | Marketing |
| Dr Yue Katherine FENG | Social Influence in Online Review Contribution Behavior | Management Information Systems |
| Dr Xubing ZHANG | Social Media Driven Information Search and Use: A Study of the Effects of Macro-environment, Product Category, and Trust | Marketing |
| Dr Xiaowei Michael ME | Sponsored Data: Smarter Data Pricing with Incomplete Information | Management Information Systems |
