| Principal Investigator | Project Title | Area |
|---|---|---|
| Dr Fine Fanni Leung | The Dark Side Effects of User Design on Consumer Attitudes and Behaviors | Marketing |
| Dr Xin XU | The Diffusion of Online Learning Technology | Management Information Systems |
| Dr Rafay Ahmad SIDDIQU | The Effect of Future Focus on Self-Control is Moderated by Self-Efficacy | Marketing |
| Prof. Yuwei JIANG | The Impact of Product Glossiness on Consumer Judgments | Marketing |
| Dr Shuping LI | The Impacts of Kinship Heterogeneity and Configuration on Firm Performance in Family Firms: The Case of East Asian Economies | Management |
| Dr Qi Thomas ZHU | The Influence of new CEOs’ Power on Firms’ Time Horizon | Management |
| Dr Jia Katrina LIN | The Influences of Co-worker Helping Interactions on Employees’ Performance and Psychological Well-being | Management |
| Dr Tak Way David WONG | The Use of Analytics in MSME's Service Supply Chain | Management Information Systems |
| Dr Shuping LI | Time Reveals Despite Ambiguity: Abrupt Changes in CEO Positions and Firm Ownership Restructuring | Management |
| Prof. Wai Ting Eric NGAI | Trial: An Intelligent Decision Support System for Fashion Analytics in the Digital Era: An Integrating Visual and Text Analysis Approach | Management Information Systems |
