| Principal Investigator | Project Title | Area |
|---|---|---|
| Dr Dai YAO | Digital marketing and privacy protection in app market | Marketing |
| Prof. Xin XU | Digital Transformation | Management Information Systems |
| Dr Yue Katherine FENG | Display More or Less? An Investigation of Digital Product Previews | Management Information Systems |
| Dr Hao YING | Dissecting the Co-opetition Strategy for E-commerce Platforms | Management Information Systems |
| Prof. Chee Wee TAN | Divergent Innovation: Directing the Wisdom of the Crowd to Tackle Societal Challenges | Management Information Systems |
| Dr Yi Amy OU | Does Top Managers' Regulatory Focus Affect Corporate Environmental Responsibility Disclosure? Evidence from China | Management |
| Dr Dai YAO | Duchenne Smiles Reduce Extrinsic Rewards from Customers in Pay-What-You-Want Business Settings | Marketing |
| Dr Olivia GUAN | Early Career Talent Management: Effects of Employee Proactivity and Organizational Tactics on Inclusion Perceptions and Career Outcomes | Management |
| Dr Xiaowei Michael MEI | Economic analysis of sponsored data through incentivized advertising -- a two-sided market perspective | Management Information Systems |
| Dr Xueyong ZHAN | Enhancing Hong Kong’s Leadership in the Greater Bay Area’s Innovation Eco-system: A Public Policy Investigation | Management |
