Principal Investigator | Project Title | Area |
---|---|---|
Dr Xueyong ZHAN | Effects of Measuring Satisfaction on Customers’ Subsequent Investment Behavior: The Role of Investment Performance and Customers’ Reliance on Firms’ Investment Advice | Management |
Dr Fang Flora GU | Forms of Relationship Exploration and Firm Performance | Marketing |
Dr Xue Phyllis WANG | Gift or Donation? Increase the Solicitation Effectiveness through Semantically Framing Charitable Giving as Gift rather than Donation | Marketing |
Dr Jia Katrina LIN | Good citizens or good citizens under pressure: An examination of newcomer helping behavior in reaction to veteran helping norms | Management |
Dr Fang Flora GU | How to Build Cross-cultural Customer Loyalty in International Sales Relationship | Marketing |
Prof. Wai Ting Eric NGAI | Intelligent Inspiration Image Generation Platform for Fashion Design | Management Information Systems |
Dr Xiaowei Michael ME | Is Open Innovation Hampered by Acquisition of Open Source Software Platform? A Quasi-Natural Experiment | Management Information Systems |
Dr Shuping LI | Letting Go of the Past: Organizational Memory Decay and Firm Competitive Aggressiveness | Management |
Dr Feifei HUANG | Loneliness and Used/Recycled Products | Marketing |
Prof. Wu LIU | Managerial Dilemma: Leader's Reactions to Team Voice towards Organization | Management |