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On-going Research Projects

Principal Investigator Project Title Area
Dr Xueyong ZHAN Effects of Measuring Satisfaction on Customers’ Subsequent Investment Behavior: The Role of Investment Performance and Customers’ Reliance on Firms’ Investment Advice Management
Dr Fang Flora GU Forms of Relationship Exploration and Firm Performance Marketing
Dr Xue Phyllis WANG Gift or Donation? Increase the Solicitation Effectiveness through Semantically Framing Charitable Giving as Gift rather than Donation Marketing
Dr Jia Katrina LIN Good citizens or good citizens under pressure: An examination of newcomer helping behavior in reaction to veteran helping norms Management
Dr Fang Flora GU How to Build Cross-cultural Customer Loyalty in International Sales Relationship Marketing
Prof. Wai Ting Eric NGAI Intelligent Inspiration Image Generation Platform for Fashion Design Management Information Systems
Dr Xiaowei Michael ME Is Open Innovation Hampered by Acquisition of Open Source Software Platform? A Quasi-Natural Experiment Management Information Systems
Dr Shuping LI Letting Go of the Past: Organizational Memory Decay and Firm Competitive Aggressiveness Management
Dr Feifei HUANG Loneliness and Used/Recycled Products Marketing
Prof. Wu LIU Managerial Dilemma: Leader's Reactions to Team Voice towards Organization Management

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