- HHB1623
- +852 3400 3948
- yuwei.jiang@polyu.edu.hk
- Consulting, Research and Teaching Interests: Social Influence on Consumer Behavior, Visual Marketing, Consumption and the Self
- Curriculum Vitae
- HHB1715
- +852 2766 4017
- flora.gu@polyu.edu.hk
- Consulting, Research and Teaching Interests: Influencer Marketing, Brand Actions, Interorganizational Relationships, Relationship Marketing in China, and Marketing Strategy
- Curriculum Vitae
- HHB1714
- +852 3400 3642
- feifei.huang@polyu.edu.hk
- Consulting, Research and Teaching Interests: Consumer Behavior, Sustainability, Marketing Communications, Emotions and Feelings
- Curriculum Vitae
- HHB1713
- +852 2766 7359
- yanping.tu@polyu.edu.hk
- Consulting, Research and Teaching Interests: Consumer Behavior, Social Relationship Marketing, Digital Economy
- Curriculum Vitae
- HHB1718
- +852 3400 3952
- fine.leung@polyu.edu.hk
- Consulting, Research and Teaching Interests: Marketing Strategy, Customer Participation, Customer Relationships, Services Marketing, International Marketing
- Curriculum Vitae
- HHB1621
- +852 3400 3248
- xiao-lin.li@polyu.edu.hk
- Consulting, Research and Teaching Interests: Salesforce Management, Marketing Channels, Digital Marketing Platforms
- Curriculum Vitae
- HHB1619
- +852 2766 7143
- dai-yoda.yao@polyu.edu.hk
- Consulting, Research and Teaching Interests: Development, Application, and Incubation of Statistics, Artificial Intelligence, Neuroscience, and Economics Based Solutions for Business Problems.
- Curriculum Vitae
- HHB1704
- +852 3400 2120
- bicheng.yang@polyu.edu.hk
- Consulting, Research and Teaching Interests: Incentives, Salesforce Management, Advertising, Pricing
- Curriculum Vitae
- HHB1605
- +852 2766 4060
- zhang.xubing@polyu.edu.hk
- Consulting, Research and Teaching Interests: Analytical and Empirical Research in Retailing Practices, Distribution Channels, Internet Marketing, Advertising, Pricing and Competitive Strategies.
- Curriculum Vitae
- M509
- +852 3400 3613
- grace.chae@polyu.edu.hk
- Consulting, Research and Teaching Interests: Consumer Behavior, Consumer Socialization and Motivation, Sensory Marketing
- Curriculum Vitae
- HHB1649
- +852
- jessie-zs.jia@polyu.edu.hk
- Consulting, Research and Teaching Interests:Goals and motivation, Social Influence, Identity & self-concept
- Curriculum Vitae
- HHB1624
- +852 2766 7141
- edward-yh.lai@polyu.edu.hk
- Consulting, Research and Teaching Interests: Sustainability, Consumer & Societal Well-being
- Curriculum Vitae
- HHB1729
- +852 2766 7382
- qiyuan.wang@polyu.edu.hk
- Consulting, Research and Teaching Interests: Online Platforms, Sharing Economy, Online Healthcare
- Curriculum Vitae
- HHB1734
- +852
- ziwei.wei@polyu.edu.hk
- Consulting, Research and Teaching Interests: Social Perception, Experiential Consumption, Memory, Inference Making
- Curriculum Vitae
- HHB1610
- +852 2766 7949
- lu-ruby.yan@polyu.edu.hk
- Consulting, Research and Teaching Interests: Household Sustainability, Online Platforms, Social Media Marketing
- Curriculum Vitae
Prof. Shangwen YI
Assistant Professor
PhD (UBC)
- HHB1717
- +852 2766 7366
- shangwen.yi@polyu.edu.hk
- Consulting, Research and Teaching Interests: Behavioural Pricing, Financial Pitching, Digital Marketing, Sustainability
- Curriculum Vitae
- HHB1635
- +852 2766 4022
- celine-mw.ho@polyu.edu.hk
- Consulting, Research and Teaching Interests: Marketing, Social Media Marketing, ESG
- Curriculum Vitae
- HHB1636
- +852 3400 3644
- dave.ko@polyu.edu.hk
- Consulting, Research and Teaching Interests: Business Strategies, Chinese Family Business, Online WOM Advertising, Consultancy on Outdoor Advertising, Quality Assurance, Factory Audit,Sales Training on B to B Marketing, Fast Food and Supermarket Management, Product Inspection and Certification via ISO 9000, ISO 14000, SA 8000, TQM, Product Review – Safety and Reliability, Import and Export
- Curriculum Vitae
- HHB1632
- +852 2766 7341
- vincent-kk.leung@polyu.edu.hk
- Consulting, Research and Teaching Interests: Teaching Pedagogy, Strategy, Sports
- Curriculum Vitae
- HHB1602
- +852 2766 7951
- jackie.tam@polyu.edu.hk
- Consulting, Research and Teaching Interests: Consumer Behaviour, Service Quality, Research Methods
- Curriculum Vitae
- HHB1639
- +852 3400 2122
- winslet.ty.chan@polyu.edu.hk
- Consulting, Research and Teaching Interests: Retail Management, Marketing Management, Consumer Behavior, Corporate Social Responsibility Management, Green Service Management
- Curriculum Vitae
