Skip to main content Start main content
Dr Yao Dai
PolyU Scholars Hub

Dr Dai YAO

Associate Professor

Research Area: Marketing

  • M827
  • +852 2766 7143
  • dai-yoda.yao@polyu.edu.hk
  • Consulting, Research and Teaching Interests: Development, Application, and Incubation of Statistics, Artificial Intelligence, Neuroscience, and Economics Based Solutions for Business Problems.
  • Curriculum Vitae

Biography

Dr Dai Yao’s research focuses on understanding consumer and firm behaviors in various business contexts enabled by high and new technologies, such as social media and network-mediated environments, live streaming, sharing economy, car rental and taxi ride, mobile games, online labour markets, crowdsourcing, etc. He has published papers in top marketing and management journals such as Marketing ScienceManagement ScienceJournal of Marketing Research, and Journal of the Academy of Marketing Science. Before his academic career, he had extensive working experience in high-tech research institutes and companies in China and India, such as Microsoft Research Asia, Netease, Infosys, IDC, and Sohu, and had worked on his own startup.

Education and Academic Qualifications

  • Bachelor of Engineering in Computer Science and Technology, Tsinghua University
  • Master of Science in Operations Management, Singapore Management University
  • Doctor of Philosophy in Management, INSEAD

Research Interests

  • Development, Application, and Incubation (DAI) of Statistics, Artificial intelligence, Neuroscience, and Economics based (SANE) solutions for business problems, using a Data-driven, Analytics-rooted, and Intelligence-guided (DAI) approach

Personal Link: http:/www.yaod.ai

 

Dr Dai Yao’s research focuses on understanding consumer and firm behaviors in various business contexts enabled by high and new technologies, such as social media and network-mediated environments, live streaming, sharing economy, car rental and taxi ride, mobile games, online labour markets, crowdsourcing, etc. He has published papers in top marketing and management journals such as Marketing Science, Management Science, Journal of Marketing Research, and Journal of the Academy of Marketing Science. Before his academic career, he had extensive working experience in high-tech research institutes and companies in China and India, such as Microsoft Research Asia, Netease, Infosys, IDC, and Sohu, and had worked on his own startup.

Your browser is not the latest version. If you continue to browse our website, Some pages may not function properly.

You are recommended to upgrade to a newer version or switch to a different browser. A list of the web browsers that we support can be found here