PolyU Scholars Hub
Dr Xubing ZHANG
Research Area: Marketing
- +852 2766 4060
- Consulting, Research and Teaching Interests: Analytical and Empirical Research in Retailing Practices, Distribution Channels, Internet Marketing, Advertising, Pricing and Competitive Strategies.
- Curriculum Vitae
Education and Academic Qualifications
- Bachelor of Engineering, University of Science and Technology Beijing
- Master of Engineering, Beijing Polytechnic University
- Doctor of Philosophy, University of Toronto
Mainly using quantitative approach (mathmatical modeling, game theory, econometric methods), my research exmines issues of waranties, multichannel retailing, co-branding, and consumers' search behavior online.