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Dr Xubin Zhang
PolyU Scholars Hub

Dr Xubing ZHANG

Associate Professor

Research Area: Marketing

  • M904
  • +852 2766 4060
  • Consulting, Research and Teaching Interests: Analytical and Empirical Research in Retailing Practices, Distribution Channels, Internet Marketing, Advertising, Pricing and Competitive Strategies.
  • Curriculum Vitae

Education and Academic Qualifications

  • Bachelor of Engineering, University of Science and Technology Beijing
  • Master of Engineering, Beijing Polytechnic University
  • Doctor of Philosophy, University of Toronto

Mainly using quantitative approach (mathmatical modeling, game theory, econometric methods), my research exmines issues of waranties, multichannel retailing, co-branding, and consumers' search behavior online.

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