Associate Professor and Associate Head of Department
Research Area: Marketing
- M826
- +852 2766 4017
- flora.gu@polyu.edu.hk
- Consulting, Research and Teaching Interests: Marketing Strategy, Interorganizational Relationships, Distribution Channels, Cross-cultural Marketing, Digital Marketing
- Curriculum Vitae
Core Members
Professor
Research Area: Marketing
- M914
- +852 3400 3948
- yuwei.jiang@polyu.edu.hk
- Consulting, Research and Teaching Interests: Social Influence and Consumer Behavior, Psychology of Time and Money, Visual Information Processing, Sensory Marketing, Metacognitive Experiences
- Curriculum Vitae
Associate Professor
Research Area: Marketing
- M827
- +852 2766 7143
- dai-yoda.yao@polyu.edu.hk
- Development and Application of Statistics, Econometrics, and Artificial Intelligence Based Models for Marketing Problems.
- Curriculum Vitae
Associate Professor
Research Area: Marketing
- M904
- +852 2766 4060
- zhang.xubing@polyu.edu.hk
- Consulting, Research and Teaching Interests: Analytical and Empirical Research in Retailing Practices, Distribution Channels, Internet Marketing, Advertising, Pricing and Competitive Strategies.
- Curriculum Vitae
Assistant Professor
Research Area: Marketing
- M927
- +852 3400 3613
- grace.chae@polyu.edu.hk
- Consulting, Research and Teaching Interests: Consumer Behavior, Consumer Socialization and Motivation, Sensory Marketing
- Curriculum Vitae
Assistant Professor
Research Area: Marketing
- M1020
- +852 3400 3642
- feifei.huang@polyu.edu.hk
- Consulting, Research and Teaching Interests: Consumer Behavior, Marketing Communications, Emotions and Feelings
- Curriculum Vitae
Assistant Professor
Research Area: Marketing
- M928
- 2766 7106
- nicole.kim@polyu.edu.hk
- Consulting, Research and Teaching Interests: Signaling, Consumer Lay Belief, Self-Other Perceptions , Joint Consumption & Social Media
- Curriculum Vitae
Assistant Professor
Research Area: Marketing
- M1010
- +852 3400 3952
- fine.leung@polyu.edu.hk
- Consulting, Research and Teaching Interests: Marketing Strategy, Customer Relationships, Influencer Marketing, Services Marketing
- Curriculum Vitae
Assistant Professor
Research Area: Marketing
- M1012
- +852 2766 7382
- qiyuan.wang@polyu.edu.hk
- Consulting, Research and Teaching Interests: Online Platforms, Sharing Economy, Online Healthcare
- Curriculum Vitae
Senior Teaching Fellow
Research Area: Marketing
- M856
- +852 2766 7951
- jackie.tam@polyu.edu.hk
- Consulting, Research and Teaching Interests: Consumer Behaviour, Service Quality, Research Methods
- Curriculum Vitae
Teaching Fellow
Research Area: Marketing
- M1030
- +852 3400 2122
- winslet.ty.chan@polyu.edu.hk
- Consulting, Research and Teaching Interests: Retail Management, Marketing Management, Consumer Behavior, Corporate Social Responsibility Management, Green Service Management
- Curriculum Vitae