Consumer Behavior Newcomers Symposium 2023

The Asian Center for Branding & Marketing at MM has successfully organized the Consumer Behavior Newcomers Symposium on 11 December 2023. The symposium is designated to serve as a platform for junior consumer behavior scholars in Hong Kong and nearby regions to build networks, share insights, and familiarize themselves with the latest research in the field. During the day, seven featured speakers presented their latest research. The MM faculty and research students also had the opportunity to interact with the speakers throughout a fruitful program of the day. The seven featured speakers included (in reverse alphabetical order by last name): Dr. Lingrui Zhou (The University of Hong Kong) Dr. Wanyi Zheng (Hong Kong Baptist University) Dr. Vivian (Jieru) Xie (New York University Shanghai) Dr. Xiang Wang (Lingnan University) Dr. Tianyi Li (The University of Hong Kong) Dr. Edward Lai (The Hong Kong Polytechnic University) Dr. SungJin Jung (The Chinese University of Hong Kong)

Public Lecture by Prof. Arun Rai – “Creating Value with Generative AI”

MM will hold a Public Lecture on the topic “Creating Value with Generative AI” on 20 December 2023. Abstract: Generative AI (GenAI) creates human-like content, including text, images, and audio. Through self-learning with vast troves of observational data and with direct experience, it can develop emergent properties to attain goals in complex multi-agent problems. It can also tailor content for specific situations with minimal learning, where one-shot or few-shot learning picks up on particularities of the situation. I will explore how these GenAI characteristics render novel opportunities for organizations to create value through people, products, services, and work systems. I will also address its risks, encompassing deskilling, dominance, hallucinations, intellectual property, reliability, safety, and ethical issues. Lastly, I will discuss the implications of these opportunities and risks for developing and deploying GenAI solutions in organizations, while considering the interplay of an evolving labor market for AI skills and of AI regulation and policies on these development and deployment processes.   Date*    : 20 December 2023 (Wednesday) Time*   : 2:00 – 3:00 p.m. (Public Lecture)          3:30 – 4:00 p.m. (Q&A Session) *Hong Kong Time Venue   : AG710, PolyU Please register through the registration form https://forms.office.com/pages/responsepage.aspx?id=YPc3j4exgUm4L-Xcb1vPRLiQGU2EnwNOtDVtbUjEEDNUNVQ5VjIxMVdZSEtGOUhBVkozVzYxMk0zNS4u on or before 18 Dec 2023 (Mon).   More Details

Influencer Marketing Symposium — “Leveraging Influencer Marketing: Latest Research and Best Practices”

Celebrating the pulse of digital trends, the Influencer Marketing Symposium, hosted by The Hong Kong Polytechnic University's Department of Management and Marketing and the Asian Centre for Branding & Marketing, unfolded with great success. Industry experts and scholars from PolyU MM delivered enlightening talks that bridged academic insights with real-world applications. We were honored to have featured speakers from Google, VS Media, and prominent YouTubers who provided fresh perspectives on influencer marketing strategies. The event fostered dynamic exchanges on the latest research and best practices, enriching the dialogue around digital innovation. Our heartfelt thanks go to all the speakers, attendees, and supporters for their roles in making this symposium a hub of inspiration and knowledge exchange. Please refer to the Photo Album for details.  

Public Lecture by Prof. Kai Chi Sam Yam – “Interacting with AI and Robots as Employees, Customers, Believers, Patients, and Students”

MM will hold a Public Lecture on the topic “Interacting with AI and Robots as Employees, Customers, Believers, Patients, and Students” on 13 December 2023. Abstract: Today, robots and AI help generate creative content, man hotels, and even make hiring decisions in the workplace. But how humans feel about them remains complicated. In this talk, I will synthesize my past and ongoing work in an attempt to answer one question: do humans enjoy interacting with robots and AI? The answer is that it depends — not so much on the types of robots or AI in question, but rather on what contexts we interact with them in. We generally prefer new technologies that serve us rather than those that work alongside us and are especially aversive to them in sacred and moral domains, such as religion and medicine. Technological affinity and cultural differences gen erally explain small variances, whereas generational differences and a lack of exposure explain larger ones. Date*    : 13 December 2023 (Wednesday) Time*   : 2:00 – 3:00 p.m. (Public Lecture)          3:30 – 4:00 p.m. (Q&A Session) *Hong Kong Time Venue   : AG710, PolyU Please register through the registration form https://forms.office.com/pages/responsepage.aspx?id=YPc3j4exgUm4L-Xcb1vPRLiQGU2EnwNOtDVtbUjEEDNUMEZQQ1pTUTFRTktWWDJMNEdFRVZHV1pWNy4u on or before 11 Dec 2023 (Mon).   More Details

21st Departmental Advisory Committee Meeting

MM had its 21st Departmental Advisory Committee (DAC) meeting on 24 November 2023. During the meeting, we discussed ideas and initiatives that would help us design education programmes and learning experiences fit for a business environment with ever-shifting technologies and demands. We look forward to building a tighter collaborative relationship with our DAC in the coming years.

Influencer Marketing Symposium — “Leveraging Influencer Marketing: Latest Research and Best Practices”

In the dynamic realm of digital marketing, influencer marketing is making significant strides, with projections indicating an industry value of $21.1 billion by 2023. With an overwhelming 83% of marketers championing its effectiveness, it's clear that the influencer landscape is undergoing a monumental transformation. This December 5th, seize the unique opportunity to immerse yourself in the latest insights shared by both esteemed scholars from academia and industry experts from Google, VS Media, along with YouTubers Mill Milk and Emily Lau. Join us at our symposium and be at the forefront of the influencer marketing evolution. We sincerely hope for the privilege of your presence. Date: 5 December 2023 (Tuesday) Time: 13:45 – 17:00 (Registration starts at 13:20) Venue: The Picasso Room, InterContinental Grand Stanford Hong Kong Supported by (in alphabetical order) : - Hong Kong Advertisers Association (HK2A) - Hong Kong Association of Interactive Marketing (HKAIM) - Interactive Advertising Bureau Hong Kong (IAB HK) We extend our sincere gratitude to our supporting organizations HK2A, HKAIM, and IAB HK for their invaluable support in making this symposium possible. Due to limited seating capacity, we encourage you to confirm your attendance as soon as possible. Kindly register here by 20 November 2023 (Monday). We eagerly await the opportunity to explore the dynamic world of influencer marketing with you. Please refer to the event rundown for details.

Influencer Marketing Symposium — “Leveraging Influencer Marketing: Latest Research and Best Practices”

Celebrating the pulse of digital trends, the Influencer Marketing Symposium, hosted by The Hong Kong Polytechnic University's Department of Management and Marketing and the Asian Centre for Branding & Marketing, unfolded with great success. Industry experts and scholars from PolyU MM delivered enlightening talks that bridged academic insights with real-world applications. We were honored to have featured speakers from Google, VS Media, and prominent YouTubers who provided fresh perspectives on influencer marketing strategies. The event fostered dynamic exchanges on the latest research and best practices, enriching the dialogue around digital innovation. Our heartfelt thanks go to all the speakers, attendees, and supporters for their roles in making this symposium a hub of inspiration and knowledge exchange.

World’s Top 2% Scientists by Citation

Prof. Wai Ting Eric NGAI, Prof. Michael Harris BOND and Dr Wing Sing Vincent CHO are ranked among the world's top 100,000 scientists by citation (with and without self-citations) or a percentile rank of 2% or above in their disciplines. Prof. Michael Harris Bond and Prof. Eric W.T. Ngai have been listed as the world’s top 2% for four consecutive years. Tracking millions of scientists worldwide, the study has identified about 204,600 scientists across 22 scientific fields and 174 sub-fields, among whom 208 are PolyU academics. The database contains the career-long data based on the October 1, 2023 snapshot from Scopus, updated to end of citation year 2022. Rank in PolyU Business School Name  Discipline Total Citations 2 (10)  Prof. Wai Ting Eric NGAI  Information Systems  15,808 3 (12)  Prof. Michael Harris BOND Social Psychology  17,009 8 (97)  Dr Wing Sing Vincent CHO Education   1,895 *The ranks are based on a composite score with self-citations excluded. The numbers in the brackets represent the ranks of the staff among the 208 PolyU scientists listed in the study.   Dr Chi Hong Simon CHAN ranks among the world’s top 2% of scientists in his main discipline for single year impact (Ioannidis, 2023). The study has identified about 210,000 top 2% of scientists, among whom 282 are PolyU academics. Rank in PolyU Name  Discipline Total Citations (2022 Single Year) 138  Dr Chi Hong Simon CHAN   Business & Management  166   Ioannidis, J.P.A. (2023) October 2023 data-update for "Updated science-wide author databases of standardized citation indicators". Elsevier Data Repository, V6. Available at: https://doi.org/10.17632/btchxktzyw.6.

Public Lecture by Prof. Giacomo Negro – “Innovation and Cultural Production: A Study of the Popular Music Industry”

MM will hold a Public Lecture on the topic “Innovation and Cultural Production: A Study of the Popular Music Industry” on 20 October 2023. Abstract: Cultural production is a site of innovation. However, scholarly research on innovation is often confined to technology industries. I will discuss how cultural industries can be rich contexts for developing and testing theories of innovation, entrepreneurship, and creativity. My general question concerns how factors internal to the system of cultural production shape and enable change over time. In the context of the popular music industry, I will first address changes in behavior among cultural producers after winning a major award. Do winners embark on a journey of differentiation and innovation, or do they become stalwarts of current styles? Second, I will ask what production strategies, particularly patterns of professional collaboration, account for post-award behaviors of creative producers. These question are of general interest because changes in the behavior of award winners tends to shape an entire creative field, directly or indirectly. Award winners garner respect, set trends, and are emulated by many other artists.   Date*    : 20 October 2023 (Friday) Time*   : 2:00 – 3:00 p.m. (Public Lecture)          3:30 – 4:00 p.m. (Q&A Session) *Hong Kong Time Venue   : AG710, PolyU Please register through the registration form https://forms.office.com/pages/responsepage.aspx?id=YPc3j4exgUm4L-Xcb1vPRLiQGU2EnwNOtDVtbUjEEDNUOEwzVUZLU1JPUTdTTlFKMDVDUkZIOEU5Ti4u on or before 16 Oct 2023 (Mon).   More Details

One more time: What constitutes great scholarship? A series on the Scholarship of Teaching & Learning (SoTL)

One more time: What constitutes great scholarship? A series on the Scholarship of Teaching & Learning (SoTL)   We cordially invite you to participate in a series of sharing sessions focused on the Scholarship of Teaching and Learning (SoTL), jointly organized by the Faculty of Business (FB) and the Department of Management and Marketing (MM). The series will feature distinguished speakers in the field of SoTL and will consist of 5 online and 1 face-to-face sessions, scheduled from 16 October to 31 October, 2023.  The series of 6 sharing sessions (2 hours for each session) is exclusively for members of the Faculty of Business. Registration is open from 18 Sep to 12 Oct 2023. Colleagues who attend 50% or more of the sessions will receive a Certificate of Appreciation from the Faculty Dean. Date*    : 16 - 31 Oct 2023 Time*   : 10:00 - 18:30 *Hong Kong Time Venue   : In-person (16 Oct 2023) / Zoom (19, 24, 25, 30 & 31 Oct 2023)   Language: English Enquiry: Dr Robert Wright (+852 2766 7378/ robert.wright@polyu.edu.hk) To register, please click the registration link and input your information on and before 12 Oct 2023 (Thu). For more information, please refer to the programme flyer below.