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Following our Faculty of Business motto of IDEAS – Innovation-Driven Education and Scholarship, we aim to be a leading think tank and educator in the areas of management and marketing in Asia.

Prof. Wu LIU

Professor and Head
Department of Management and Marketing

What's New

The 2025 Hong Kong Consumer Behavior Newcomer Symposium (4 Dec 2025)

The 2025 Hong Kong Consumer Behavior Newcomer Symposium, focusing on “The Frontier of Consumer Research,” was successfully held on December 4. The event served as a dynamic platform for early-career scholars and graduate students from across the region to foster collaboration and exchange knowledge on the latest developments in consumer behavior and marketing research. The event opened with welcome remarks by Prof. Yuwei Jiang from PolyU. The f

22 Dec 2025

HK Quantitative Marketing Mini-Conference at PolyU (17 December 2025)

The Department of Management and Marketing at The Hong Kong Polytechnic University hosted the HK Quantitative Marketing Mini-Conference on 17 December 2025. Bringing together scholars from the Hong Kong quantitative marketing community, the event provided a collaborative platform for research exchange and intellectual engagement. The program began with a group lunch at the New World Millennium Hong Kong Hotel, followed by an afternoon of academic

22 Dec 2025

PolyU Organization Science Paper Development Workshop (8-9 Dec 2025)

The Department of Management and Marketing, in collaboration with Organization Science, successfully hosted the Organization Science Paper Development Workshop on 8–9 December 2025. The event attracted over 120 participants from 17 countries and regions, fostering a dynamic platform for academic exchange and scholarly development. The workshop was officially opened by Professor T.C. Edwin Cheng, Dean of the Faculty of Business, and Professor Wu L

11 Dec 2025

SMS Special Conference Hong Kong 2026 - Stakeholder Governance: New Implications for Organizations and Society

The SMS Special Conference 2026 will be held in Hong Kong from June 28-30 (sponsored by PolyU Department of Management and Marketing, The Hong Kong Polytechnic University). The conference will feature three academic keynote speakers: Professors R. Edward Freeman, Anita McGahan, and Witold Henisz, and a series of prominent academic panelists. It will also engage with distinguished practitioners across various industries to share their exp

26 Nov 2025

PolyU Ranks 1st Globally for Management in ShanghaiRanking’s Global Ranking of Academic Subjects

PolyU has once again achieved a landmark distinction by securing the top global position in Management in the 2025 ShanghaiRanking’s Global Ranking of Academic Subjects (GRAS). This recognition highlights PolyU’s commitment to academic excellence, innovative research, and global impact, making it the only university in Hong Kong, China with disciplines ranked at the pinnacle worldwide. ShanghaiRanking’s GRAS evaluates approximately 2,000 universi

24 Nov 2025

The Department of Management & Marketing of The Hong Kong Polytechnic University develops professionals who are able to apply knowledge and skills in management and marketing in meeting tomorrow’s challenges. The Department of Management & Marketing