On 2 March 2026, MM had the pleasure of hosting a Public Lecture on “From Preference to Happiness”, presented by Prof. Christopher K. Hsee, who is the Dean's Distinguished Chair Professor of Marketing at Cheung Kong Graduate School of Business.  In the lecture, Prof. Hsee shared insights from his research on evaluability, including how evaluation mode induces preference reversals, differences between qualitative and quantitative attributes across

10 Mar 2026

You are invited to attend the MM Public Lecture on “From Preference to Happiness” presented by Professor Christopher Hsee, Dean's Distinguished Chair Professor of Marketing, CKGSB on 2 Mar 2026.   Date* : 2 Mar 2026 (Mon) Time* :

13 Feb 2026

PolyU has achieved a significant milestone in the latest Times Higher Education (THE) World University Rankings 2026 by Subject, rising from 37th last year to 25th globally in Business and Economics. This accomplishment also positions PolyU as the top-ranked university in this subject area in Hong Kong. This year, the THE ranking assessed 1,067 institutions across 91 countries and territories, evaluating performance across three core disciplines:

23 Jan 2026

The 2025 Hong Kong Consumer Behavior Newcomer Symposium, focusing on “The Frontier of Consumer Research,” was successfully held on December 4. The event served as a dynamic platform for early-career scholars and graduate students from across the region to foster collaboration and exchange knowledge on the latest developments in consumer behavior and marketing research.   The event opened with welcome remarks by Prof. Yuwei Jiang from PolyU. The f

22 Dec 2025

The Department of Management and Marketing at The Hong Kong Polytechnic University hosted the HK Quantitative Marketing Mini-Conference on 17 December 2025. Bringing together scholars from the Hong Kong quantitative marketing community, the event provided a collaborative platform for research exchange and intellectual engagement. The program began with a group lunch at the New World Millennium Hong Kong Hotel, followed by an afternoon of academic

22 Dec 2025