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Prof. Xin XU

Professor and Head
Department of Management and Marketing

What's New

The 2025 Hong Kong Consumer Behavior Newcomer Symposium, focusing on “The Frontier of Consumer Research,” was successfully held on December 4. The event served as a dynamic platform for early-career scholars and graduate students from across the region to foster collaboration and exchange knowledge on the latest developments in consumer behavior and marketing research.   The event opened with welcome remarks by Prof. Yuwei Jiang from PolyU. The f

22 Dec 2025

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The Department of Management and Marketing at The Hong Kong Polytechnic University hosted the HK Quantitative Marketing Mini-Conference on 17 December 2025. Bringing together scholars from the Hong Kong quantitative marketing community, the event provided a collaborative platform for research exchange and intellectual engagement. The program began with a group lunch at the New World Millennium Hong Kong Hotel, followed by an afternoon of academic

22 Dec 2025

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The Department of Management and Marketing, in collaboration with Organization Science, successfully hosted the Organization Science Paper Development Workshop on 8–9 December 2025. The event attracted over 120 participants from 17 countries and regions, fostering a dynamic platform for academic exchange and scholarly development. The workshop was officially opened by Professor T.C. Edwin Cheng, Dean of the Faculty of Business, and Professor Wu L

11 Dec 2025

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The SMS Special Conference 2026 will be held in Hong Kong from June 28-30 (sponsored by PolyU Department of Management and Marketing, The Hong Kong Polytechnic University).   The conference will feature three academic keynote speakers: Professors R. Edward Freeman, Anita McGahan, and Witold Henisz, and a series of prominent academic panelists. It will also engage with distinguished practitioners across various industries to share their exp

26 Nov 2025

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PolyU has achieved a significant milestone in the latest Times Higher Education (THE) World University Rankings 2026 by Subject, rising from 37th last year to 25th globally in Business and Economics. This accomplishment also positions PolyU as the top-ranked university in this subject area in Hong Kong. This year, the THE ranking assessed 1,067 institutions across 91 countries and territories, evaluating performance across three core disciplines:

23 Jan 2026

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The Department of Management & Marketing of The Hong Kong Polytechnic University develops professionals who are able to apply knowledge and skills in management and marketing in meeting tomorrow’s challenges. The Department of Management & Marketing

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