课程编号
JS3080
课程报名
2027年9月入学
学制
全日制
正常修读年期

4 年

毕业的学分要求

120 (另加3个培训学分)

文理科要求
文理兼收
考虑第二志愿的申请人
是
课程主任

管理学(荣誉)工商管理学士学位课程

课程主任 
陈志匡博士 
BA (Hons), M.Phil, PhD (PolyU)

课程副主任 
高志忠博士 
BSocSc (Hons), LLM, MBA (CUHK), PhD (PolyU)

 

市场学(荣誉)工商管理学士学位课程

课程主任 
陈庭恩博士 
BA (Hons), PhD (PolyU)
课程副主任 
沈玧志博士
BA (Seoul National University), MA (Seoul National University), PhD (UBC)

  • 所有工商管理课程的学生必须完成短期工作实习,可选择于暑期或学期内进行。本系会协助学生寻找合适的实习职位。
  • 工商管理学院保留修订毕业学分的权利。
  • 管理及市场学(荣誉)⼯商管理学士组合课程设有以下学位课程:
    • 管理学(荣誉)工商管理学士
    • 市场学(荣誉)工商管理学士
  • 入读本组合课程的内地学生,如在入学时未能获得大学提供的奖学金,仍有机会获得本系设立的奖学金。理大有权更改上述奖学金条款或取消奖学金。如有任何争议/分歧,理大保留最终决定权。
  • 香港理工大学于2025/26学年起采用更灵活的选修课程制度。学生在首年完成所在学院的一年级共同课程(Common Year 1 Curriculum)后,可根据个人意愿及一年级学业综合评估申请转换至同一学院内的其他课程,详情请按此浏览。
  • 学生的第二学年的专修方向(组合课程中的学位课程)将根据其个人意愿、第一学年的学业成绩平均绩点(GPA)及相关基础科目成绩决定。
  • 本学士学位组合课程可于修业期内申请修读「人工智能及数据分析」(AI and Data Analytics (AIDA)) 副主修课程。须通过评核及审批。AIDA副主修课程的学分要求各有不同,详情请参阅「副主修」页面。
报名截止日期
Non-JUPAS Year 1
2026-11-17
International / Other Qualification
2026-11-17
內地应届高考生
2027年6月13日

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宗旨及特色

课程宗旨及学习成果

管理及市场学系秉持教与学并重的理念,致力于拓展学生的专业知识,并促进其全面发展。

 

学生在入读本课程初期将修读部分大学核心课程及商业学基础科目,随后可选读以下任何一个主修方向:

 

管理学(荣誉)工商管理学士学位

要成为商业专才,必须具备管理技能。作为一项学术研究领域,管理学着重如何透过人才及资源取得最理想的回报。

 

本课程为学生提供全面的商业和企业管理教育,并以人力资源管理为专业方向。透过修读本课程,学生将培养管理技能,未来成为香港、中国和亚太地区商业社会的管理专才。

 

市场学(荣誉)工商管理学士学位

本课程旨在培养学生掌握全面的市场营销原理、策略与工具方面的知识与实践技能,让学生具备能够在充满变化的全球环境中有效地进行市场管理的能力。课程融合了前沿的数字营销、商业分析、人工智能与大数据等商业课程,为学生应对市场营销学的数字化转型打好基础。通过体验式学习、实习机会及与业界项目的深度合作,学生将获得实践经验,从而提高其专业素养与就业能力。毕业生将具备充分的职业能力,能够在广告策划、品牌管理、市场研究、销售、数字营销及其他市场相关领域开展职业发展。

 

学生在第一学年修读基础共同课程,在第二学期可提交他们的课程选择的意向。部门会根据学生的个人选择、第一学年的学业成绩平均积点(GPA)、及相关基础科目的成绩(即MM2021 Management and Organisation 或 MM2711 Introduction to Marketing),批核学生于第二学年开始专修的学位课程。 每个课程的修读人数限定为不超过相应年份组合课程总录取学生人数的60%。

 

商学院鼓励所有学生参与课外活动,例如领袖训练、伙伴辅导及导师训练。

 

「校企协作教育」 (WIE)

「校企协作教育」是所有理大全日制本科生的必修项目。学员必须完成100个工作时数(3训练学分) 以达到毕业的要求。本学系为学员提供企业实习机会,学员可在香港、内地或海外进行暑期实习。

专业认可及就业前景

专业认可

管理学(荣誉)工商管理学士学位

香港人力资源管理学会(HKIHRM)*

  • 毕业学生完成本课程,并曾修读「员工关系」、「雇佣法」、「国际人力资源管理学」、「薪酬与效绩管理学」、「招聘与甄选」及「训练与发展」其中最少三个学科,可申请成为香港人力资源管理学会(HKIHRM)的副会员。

*专业认可资格需经定期复核。

 

市场学(荣誉)工商管理学士学位

学生可登记成为英国皇家特许市务学会(The Chartered Institute of Marketing)的 Affiliate (Studying) Members。

 

*专业认可资格需经定期复核。

 

就业前景

毕业生可从事企业管理和行政工作,包括行政助理、见习经理、人力资源/人事部主任、培训主任、招聘主任、薪酬管理主任以及人力资源顾问等职位。

课程结构

工商管理(荣誉)组合课程包括:

  • 大学核心(通识教育)课程
  • 工商管理(荣誉)组合课程的核心科目
  • 主修科目
  • 自由选修科目

 

一年级课程涵盖部份大学核心(通识敎育)、基础商业管理课程,及语文与沟通科目。学员完成部份基础课程后,可以选择主修科目,并须于毕业前完成总结性专题研究。

副主修

副主修 - 人工智能及数据分析

 

获管理及市场学(荣誉)工商管理学士学位组合课程录取的学生可于修业期内申请修读「人工智能及数据分析」(AI and Data Analytics (AIDA)) 副主修课程。

AIDA副主修课程的学分要求如下:

  管理学 市场学
1.   组合课程必修科目 90学分 90学分
2.   副主修课程科目# 36学分 36学分
3.   大学核心科目* 27学分 27学分
最低学分要求 132学分 132学分

#学生可于1. 组合课程必修科目及2. 副主修课程科目中, 重复采计学分以完成课程指定的学分要求 ,以12学分为上限。

*学生亦可于课程内的1. 组合课程必修科目及3. 大学核心科目中, 重复采计学分以完成课程指定的学分要求 ,以9 学分为上限。

所有学生必须完成规定时间的工作实习。

 

备注

如欲修读副主修课程的学生, 第一学年的学业成绩平均积点(GPA)须达到2.70或以上 ,经评核及审批后,才可于第二学年开始修读。

入学要求

录取标准

  • 申请人必须在应届高考中获得优异的成绩,当中包括良好的英语成绩。
  • 申请人如在学术或其他非学术领域,如体育、文化艺术、领导才能及社会服务、STEM^ 等不同范畴获卓越成就,可透过参与「3D综合评估入学计划」及「德艺计划」获得面试选拔资格。通过面试的申请人可享有本科入学政策的优惠待遇。请按此了解「3D综合评估入学计划」详情及按此了解「德艺计划」详情。

^ STEM:Science 科学,Technology 技术,Engineering 工程 和 Mathematics 数学

学生心声

My four years in the BBA in Management programme at PolyU have been a meaningful journey that has shaped both my mindset and my career direction. What I appreciate most is that the programme was never only about learning theories. It encouraged us to stay curious, step outside our comfort zones, and gradually grow into more independent individuals.


Some of my most memorable experiences came from studying abroad. My semester exchange at Nanyang Technological University exposed me to a new academic environment and a different way of learning. Joining the summer school at the University of Cambridge gave me another perspective on what it means to learn with intensity and purpose. These overseas experiences were not only exciting, they taught me how to adapt quickly, communicate across cultures, and view business problems from a more global angle.


At the same time, my internship experiences allowed me to connect what I learned in class with real workplace expectations. Handling research tasks, working with data, and meeting professional standards helped me become more detail-oriented and disciplined. It also gave me a clear understanding of what I want to pursue after graduation.


Looking back, PolyU has offered me far more than a degree. It gave me opportunities to explore, the confidence to challenge myself, and memories that I will always carry with me. I am truly grateful for the people and experiences that made my university life so fulfilling.

YANG Luyu

My time at PolyU was more than an academic journey — It gave me the confidence to explore, the freedom to grow, and a community that consistently encouraged me to step beyond the classroom.


The subjects I took in the Management Department helped me build a solid foundation of knowledge and understand how people and organisations operate. Each course gave me new ways to understand how people and businesses work. But what truly brought those concepts to life were the real-world experiences PolyU constantly encouraged us to pursue through WIE and the overseas exchange programmes.


One opportunity that stood out to me was the Mitacs Globalink research internship in Canada. Working alongside an international team, I learned how to turn ideas into research, present findings with confidence, and collaborate with people from different backgrounds. Living and working in a foreign country pushed me out of my comfort zone; I became more independent, more adaptable, and more assured of my abilities. It was a challenging yet unforgettable chapter of my university journey. PolyU trusted us to take on challenges, and every time I did, I returned a little stronger and a little wiser.


Looking back, I am grateful for the mentorship, the challenges, and the friends who walked this path with me. PolyU prepared me not just for a career, but to keep learning with an open mind and a willing heart. 

Fan Keren

在香港理工大学BBA管理课程学习期间,我获得了扎实知识与实用技能。理大的课程设计既注重学术深度,又为同学提供丰富的实践机会,使我能够将课堂所学应用到真实的商业环境中。

 

理大BBA课程体系涵盖组织管理、市场营销、商业金融等领域,为我构建了完整的专业知识框架。课堂中的案例研讨与团队项目有效锻炼了我的协作能力与批判性思维。特别是通过校企协作教育(Work-Integrated Education)计划,我将课堂知识直接应用于实习工作。这既深化了我对理论的理解,也提升了专业技能与职业素养。

 

在校期间,理大提供的社会服务(Service-Learning)机会让我受益匪浅。我曾有幸参与成都支教项目,为留守儿童提供教育帮助。这段服务学习经历让我走出校园舒适圈,深入接触社会现实。看到孩子们对知识的渴望与进步时的喜悦,我深刻感受到教育公益的价值。这段经历不仅拓宽了我的视野,更强化了我的社会责任感。

 

感谢理大BBA管理课程提供的全面教育和宝贵机会。无论是实习项目,还是社会服务活动,都让我在课本之外获得了丰富的人生体验。这些经历不仅充实了大学生活,也为我未来的职业发展奠定了坚实基础。

LI Yiran

During my marketing studies, the teaching resources and education system offered by the Management & Marketing (MM) Department enabled me to enhance my professional knowledge. Additionally, the Work Integrated Education provided internship opportunities, at companies such as Tencent and L’Oréal during my time at university. The experience of applying theoretical knowledge from the classroom to business practice gave me a deeper understanding of the marketing field, and the internships made me more confident and capable when looking for a job. 

Furthermore, my semester exchange in Taiwan enriched my university life and opened my eyes to the diversity of choices. I realised that the essence of life is to actively explore the world and face future challenges with a positive attitude and confidence.

If I had the opportunity to go back four years, I would tell myself on receiving the PolyU Marketing offer, “Set sail now, because this will show you a greater world”. I am grateful to all the friends and professors I met during my university years and to the MM Department for these four fulfilling and meaningful years. Moving forward, I will continue to work hard!

Zhang Rong Kenny

I am grateful to the university for providing me with outstanding learning opportunities that have fostered my overall growth.

As a Marketing student, I have had the opportunity to minor in Enterprise Computing and participated in courses at Fudan University, Cornell University, and the Vienna University of Economics and Business, expanding my understanding of various fields such as artificial intelligence, business analytics programming, and corporate entrepreneurship. In addition, my event planning internship in Shanghai and my market analysis internship in Jinan have enhanced my practical skills.

As part of my service learning at PolyU, I participated in the “Learning through Providing Eye Care and Vision Health to the Community” project, where I conducted vision screenings for older adults in the community. This highlighted the importance of using my knowledge to benefit others and gave me a sense of well-being from serving the community.

The PolyU’s Marketing programme, and the University’s commitment to general education, have prepared me for the challenges in my professional and personal life.

WU Kefan

The MM programme offers students ample opportunities to apply their knowledge and skills to real-life scenarios through internships, business competitions and networking events. Students are encouraged to participate in all kinds of extracurricular activities, to step out of their comfort zones and to accept every challenge. 

 

My experience on the programme allowed me to focus on my personal development. Despite the restrictions imposed by the pandemic, which prevented most of us from participating in an overseas placement, I was able to take part in an online exchange provided by Fudan University. The experience broadened my horizons, as the course pooled talented students from different educational backgrounds, and further advanced my collaborative and communication skills, which are critical for the development of a future career in management and marketing. 

 

I will never forget the advice of our programme leader, Dr Simon Chan, to embrace lifelong learning and relish the process behind every single experience. My message to all prospective students is to enjoy your time at university because every experience counts.

Zhang Jessica
附加资料

管理与市场学系最新排名
•    2025年上海软科世界一流学科排名(GRAS):管理学 — 全球第1位
•    2025年Research.com:最佳商学与管理学大学排名 — 全球第4位
•    2026年泰晤士高等教育世界大学排名:商业与经济学 — 全球第25位
•    2025年美国新闻与世界报道(U.S. News)世界大学排名:经济与商学 — 全球第25位
•    2021-2025年德克萨斯大学达拉斯分校(UTD)基于科研贡献的全球百强商学院排名—全球第38位
•    2026年QS世界大学排名:商业与管理学 — 全球第52位

 

师生成就

在本学系教授的悉心指导下,管理及巿场学系学生在多项比赛中屡获奖项,其中包括﹕理大微型基金创新组资助金、 国际学生创新挑战赛 ─ 理大预赛钻石创意奖、人事管理研究社主办的征文比赛亚军等。

LocalJUPAS
Interview Arrangement
Aims

To evaluate applicants' academic potential, motivation and suitability for the programme.

Date of Interview
In June
Duration

30 minutes

Medium
English
Mode
Group interview
Remarks

Selected applicants will be invited for an interview. No make-up or early interviews will be arranged for applicants who fail to attend the scheduled interviews.

LocalNon-JUPAS Year 1
Additional Documents Required
Transcript / Certificate

Required

Interview Arrangement
Aims

To evaluate applicants' academic potential, motivation and suitability for the programme.

Date of Interview
Between November 2026 and March 2027
Duration

10 minutes

Medium
English
Mode
Individual interview (online)
Remarks

Selected applicants will be invited for interview.

Non-LocalInternational / Other Qualification
Additional Documents Required
Transcript / Certificate

Required

Interview Arrangement
Aims

To evaluate applicants' academic potential, motivation and suitability for the programme.

Date of Interview
Between November 2026 and March 2027
Duration

10 minutes

Medium
English
Mode
Individual interview (online)
Remarks

Selected applicants will be invited for interview.

Non-Local內地应届高考生
无需附加文件