CODE
JS3080
ENTRY

Sept 2027 Entry

STUDY MODE
Full-time
DURATION

4 years

CREDIT REQUIRED

120 (plus 3 training credits)

PROGRAMME INTAKE
168 (Combined intake for programmes JS3003 [around 17], JS3060 [around 69], JS3070 [around 43] and JS3080 [around 39]) (JUPAS and Non-JUPAS)
FUND TYPE
Government-Funded
Programme Leader

BBA (Hons) in Management

Programme Leader

Dr CHAN Chi-hong Simon
BA (Hons), M.Phil, PhD (PolyU)

Deputy Programme Leader

Dr KO Chi-chung Stephen
BSocSc (Hons), LLM, MBA (CUHK), PhD (PolyU)

 

BBA (Hons) in Marketing

Programme Leader

Dr CHAN Ting-yan Winslet
BA(Hons), PhD (PolyU)

Deputy Programme Leader

Dr Yoonji SHIM
BA (Seoul National University), MA (Seoul National University), PhD (UBC)

  • The credit requirements of this scheme are indicative only and are subject to review.

  • All students must complete a short work placement during their studies, either in the summer or during the semester. The Department will provide assistance in finding suitable placements.

  • Students will be awarded one of the following degrees upon successful completion of the graduation requirements of the programme:

    • BBA (Hons) in Management

    • BBA (Hons) in Marketing​

  • Students are subject to further assessment criteria. Each student’s choice, GPA, and individual subject results at the end of Year One will be considered.

  • The option of a Secondary Major in Artificial Intelligence and Data Analytics is available to students enrolled in the BBA (Hons) in Management and BBA (Hons) in Marketing programmes. Admission to a Secondary Major is granted on a competitive basis and is subject to different credit requirements for graduation. Please see the Secondary Major Details section.

Application Deadline
Non-JUPAS Year 1
2026-11-17
International / Other Qualification
2026-11-17
內地应届高考生
2027年6月13日

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About Programme
Specific Notes
How to Apply
Aims & Characteristics

Programme Aims

Learning and teaching are our core activities. We are committed to nurturing students’ professional skills and supporting their all-round development.

 

Students must complete the General University Requirements, core subjects, and fundamental business subjects at an early stage. They will then choose one of the following degrees as a specialism for graduation. 

 

 

BBA (Hons) in Management

Management skills are essential for all business professionals. As a field of study, management aims to maximise the potential of people and other resources within organisations.

 

This programme provides students with a well-rounded business education and general management training, as well as the opportunity to specialise in human resource management. Students are equipped with a wide range of management skills to give them the potential to develop as business leaders in Hong Kong, Chinese Mainland, and the region.

 

 

BBA (Hons) in Marketing

This programme is designed to help students build both the knowledge and practical skills needed to succeed in marketing in a fast-changing global environment. With engaging modules in digital marketing, business analytics, and artificial intelligence, it prepares students to navigate and lead the ongoing digital transformation in the field. Learning goes beyond the classroom through internships, experiential projects, and collaborations with industry partners, giving students the chance to apply their skills in real-world settings. By graduation, students are job-ready and empowered to pursue careers in advertising, brand management, market research, sales, digital marketing, and many other marketing-related fields.

 

All students in the Faculty of Business are encouraged to participate in a range of extracurricular activities, such as professional mentorship, student exchange, and other leadership development opportunities.

 

Work-Integrated Education (WIE) 

To graduate, each student must complete 100 hours (3 training credits) of WIE. The Department offers students the opportunity to work in a firm either during the summer holidays or alongside their studies. Summer placements may be offered in Hong Kong, Chinese Mainland, or overseas. These work experiences and other forms of professional experience count towards the WIE requirement.

 

 

Admission to the Scheme

Students first follow a Common Year One curriculum under the Faculty.

 

The Scheme gives students approximately one year to identify their area(s) of interest and career aspirations, making it easier for them to choose a Major programme.

 

The decision to admit a student to a Major programme is made by the Department based on the student’s choice, overall Year One GPA, and individual subject results (i.e., MM2021 Management and Organisation and MM2711 Introduction to Marketing). Students are asked to indicate their Major programme choices during Semester 2 of Year One for the Department’s consideration and approval.

 

Towards the end of Year One, students can decide whether to continue with their initial choice or switch to another choice within the Faculty. Those who wish to change to another choice need to join a competitive process through a ranking assessment, which considers a combination of entrance qualification score, Year One GPA, and interview performance.

Recognition & Prospects

Professional Recognition*

BBA (Hons) in Management

Hong Kong Institute of Human Resource Management (HKIHRM):

  • Graduates of the BBA (Hons) in Management are eligible to apply for Associate Membership of the HKIHRM provided they have passed, in addition to the core subjects, at least THREE of the specialist subjects under the HRM concentration, namely International Human Resource Management, Employee Relations, Training and Development, Reward and Performance Management, and Staffing and Selection.

* Recognition is subject to accreditation assessment.

 

BBA (Hons) in Marketing 

The Chartered Institute of Marketing (CIM): 

  • BBA (Hons) in Marketing students are eligible to apply for CIM Affiliate Studying Membership and have access to a wide range of membership benefits and online resources.

* Recognition is subject to accreditation assessment.

 

Career Prospects

The multidisciplinary nature of these programmes, which foster knowledge and skills in general management, managerial leadership, human resource management, marketing, advertising, and digital marketing, maximises employment opportunities for graduates. Graduates are qualified to fill a wide variety of general management and administrative positions, including management trainee, training officer, and recruitment officer, in a variety of areas, such as customer services, public relations, and consumer affairs and protection.

Curriculum

All programmes under the Scheme have the following structure:

  • General University Requirements (GUR)

  • Compulsory core subjects for all programmes under the Scheme

  • Major subjects

  • Free electives

 

Year 1 covers the University’s compulsory core subjects and fundamental business subjects, as well as Broadening subjects and Language and Communication Requirements subjects. This broad exposure to business, management, and marketing disciplines helps students to make an informed choice of degree (specialism) for graduation.

 

From Year 2 onwards, students follow the curricula of their selected Major programmes. They also have the opportunity to apply their knowledge in a year-long Capstone Project during their final year of study.

Secondary Major Details

The option of a Secondary Major in AI and Data Analytics (AIDA) is available to students admitted to the two programmes under the BBA (Hons) Scheme in Management and Marketing.

 

Features

The curriculum structure of our programmes with a Secondary Major in AIDA is as follows:

  Management Marketing
Major 90 credits 90 credits
Secondary Major Requirements (SMR) 36 credits 36 credits
General University Requirements (GUR) 27 credits 27 credits
Minimum credit requirements for graduation At least 132 credits At least 132 credits

 

Students can obtain 9 credits of GUR subjects and 12 credits of SMR subjects by completing the relevant Major subjects. 

 

Students must also complete 3 training credits of Work-Integrated Education (WIE) to graduate.

 

The 90 credits of Major in Management + AIDA include 81 credits of Compulsory Subjects and 9 credits of Elective Subjects, and those in Marketing + AIDA include 84 credits of Compulsory Subjects and 6 credits of Elective Subjects.

 

Remarks

Students benefit from the same professional recognition as their counterparts in the corresponding regular full Major programmes.

Entrance Requirements and Subject Weightings

Satisfy the University's General Entrance Requirements.

 

Please click here for the subject weightings for 2027/28.

Preferred Subjects with the Highest Weighting

There is no compulsory subject requirement. Preferred subject(s) with the highest weighting for admission score calculation include(s):

English Language
Mathematics
Admission Score Calculation Mechanism for the Current Admission Exercise
Any Best 5 Subjects
Average HKDSE Scores of Admittees

2026/27 Average Score: Any Best 5 Subjects (with Subject Weighting) = 191.4

Enquiries

For further programme information, please contact: 
the General Office (tel.: 2766 7361/2766 7368; email: mm.dept@polyu.edu.hk).

Student Message

Studying Management at PolyU has given me an exceptionally rewarding university experience. I am deeply grateful for the opportunities that broadened my horizons; from engaging lectures, interactive discussions, to my minor studies and internship. Each experience contributed to my growth, strengthened my confidence, and prepared me for the new challenges ahead.  

 

Since Year 1, I have been fortunate to make close friends who have supported and studied alongside me throughout these four years. I have also received guidance from professors and my academic advisor, who not only imparted professional knowledge but also inspired my personal growth. Several courses provided hands-on opportunities for us to create businesses, from designing products to presenting our concepts, which helped me understand the practical functions of business operations rather than learning only theoretical concepts.  

 

PolyU’s diverse learning activities have significantly shaped my personal development. Beyond strengthening my professional knowledge in business, I also developed critical thinking and collaboration skills that will be invaluable as I move forward in my future path.

LEUNG Wan Sum

I have enjoyed an enriching and transformative learning journey at PolyU, which has equipped me with both academic excellence and real-world readiness. Beyond theoretical learning, PolyU fosters students’ holistic development, preparing us to thrive in a fast‑changing VUCA environment. As a School Ambassador, I developed teamwork and leadership skills by promoting and representing PolyU in several outreach activities, which empowered me to grow professionally and personally. 

 

PolyU also offers a wide range of learning resources to support our continuous development. Through the Extra-curricular Training Programme (EXCEL), I strengthened my technical skills in Photoshop under expert guidance, significantly enhancing both my employability and workplace performance. The INSPIRE Mentoring Programme connected me with industry leaders, providing invaluable career insights and expanding my professional network. 

 

My Work-Integrated Education (WIE) placement as a human resources intern at the Hospital Authority provided hands-on experience and deepened my understanding of real-world HR operations. Thanks to PolyU’s nurturing environment, I have grown into an adaptable and skilled graduate, fully prepared to excel in my career.

Lee Ka Wa

My time at PolyU has been fulfilling, offering pathways to develop and explore my passions. The Department of Management and Marketing offered me a platform for diverse experiences. 


Through internships, a UK semester exchange, and Fudan University’s International Summer Session in Shanghai, I gained practical skills and global insights, fostering my holistic growth. These experiences taught me to adapt and thrive in a dynamic business environment, inspiring me to seize new challenges proactively.


I am grateful for the opportunities that shaped my university years. The guidance from professors, mentors, and peers was invaluable. Undoubtedly, these experiences taught me resilience to tackle business challenges, leaving me with lasting connections and a clarity of purpose that will guide me going forward. 

Fung Sze Wan Sylvia

To engage in retrospection on my wonderful life at PolyU in every semester of the 4 years studying the BBA (Hons) in Management: it gave me not only golden opportunities to learn diverse knowledge via lectures, international exchange events and WIE (Work-Integrated Education), but also cherished memories of supportive friends, tutors and professors in various subjects. All of these contributed to my delightful university life at PolyU and helped me become the best version of myself academically.

 

Apart from this, PolyU, as well as the Department of Management and Marketing, offers a whole host of chances to connect with off-campus organisations to undertake service learning, and with brilliant alumni who enable students to learn from their success. Through actively participating in the work of a charitable organisation during the service-learning project, I honed my communication skills and explored other people’s different perspectives on the world. These encouraged me to consider things from various standpoints, which can sometimes yield unexpected results. Sharing and exchanging with highly accomplished alumni also provided many great opportunities to familiarise myself with workplaces outside the school and develop my future career paths and prospects.

 

I am really grateful to have had such experiences at PolyU and to have become part of the Department of Management and Marketing, which has spurred my growth and transformation into an all-rounded person through the process of collaborating with so many talented students and learning from the passionate teaching staff.

Yiu Wang Sing

It has long been a live question: how can we take what we have learnt in our ivory tower and apply it in a world calculated on a timescale of seconds and permeated by artificial intelligence? In theory, a good university student will first make sure they have the right approach to answer a question; a better student, however, will make sure it is the right question being asked. To put it in real-world terms, in a hot stock market, there is always a value in keeping a cool head; in a thrumming labour market, the best alternative might be entrepreneurship. Whilst others are seeking money and titles, you are here to seek exploration and transformation via your learning journey at PolyU.

 

PolyU indeed teaches us that opportunities are not equally distributed by some higher power. Therefore, I am the one who acts like a walking question mark in class, who rapidly challenges my classmates with journals, thesis papers and business reviews. This flipped-classroom approach to learning takes our thinking skills to new levels, refining our mindset to cope with complexity, and I am sure you can find others like me in your peer group.

 

I would like to extend my wholehearted gratitude to PolyU for shaping every student into a problem-miner and solver, not to sit speechless on a comfortable chesterfield, but to be an employee who can inspire their employers, one who has the confidence to speak first in a room full of MBA candidates, and a person chasing one milestone after another in their life journey. Pursuing legal studies after graduation, I have found "FOCUSED Dice" an ever-reliable aid to logical reasoning. 

Tong Lok Yin
LocalJUPAS
Interview Arrangement
Aims

To evaluate applicants' academic potential, motivation and suitability for the programme.

Date of Interview
In June
Duration

30 minutes

Medium
English
Mode
Group interview
Remarks

Selected applicants will be invited for an interview. No make-up or early interviews will be arranged for applicants who fail to attend the scheduled interviews.

LocalNon-JUPAS Year 1
Additional Documents Required
Transcript / Certificate

Required

Interview Arrangement
Aims

To evaluate applicants' academic potential, motivation and suitability for the programme.

Date of Interview
Between November 2026 and March 2027
Duration

10 minutes

Medium
English
Mode
Individual interview (online)
Remarks

Selected applicants will be invited for interview.

Non-LocalInternational / Other Qualification
Additional Documents Required
Transcript / Certificate

Required

Interview Arrangement
Aims

To evaluate applicants' academic potential, motivation and suitability for the programme.

Date of Interview
Between November 2026 and March 2027
Duration

10 minutes

Medium
English
Mode
Individual interview (online)
Remarks

Selected applicants will be invited for interview.

Non-Local內地应届高考生
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