BBA (Hons) Scheme in Management and Marketing (23492 / JS3080) - Programme Structure

Programme Structure

Total Credit Requirements	120
Major	90
BBA core subjects (^9 credits: double fulfillment)	57^
Specialist subjects	33
Free Elective (a)	9
General University Requirements (GUR)	30
Language and Communication Requirements (LCR) (English: 6 credits + Chinese: 3 credits)	9
Cluster-Area Requirements (CAR) (b)	12
Leadership and Intra-personal Development (LEAD) MM1051 Tango! Managing Self & Leading Others	3
Service-Learning (SL)	3
Introduction to IE & Introduction to AIDA	1 2
Healthy Lifestyle (non-credit bearing)	0
Training credits (WIE)	3

For students admitted from 2025/26:
(a) Free elective – increased to 12 credits
(b) CAR – reduced to 9 credits (only need to take CAR(M); CAR(A) and CAR(N) already double-fulfilled in Major)

Please refer to the Programme Requirement Document for details of BBA common subjects and Major specialist subjects.

Work-Integrated Education (3 training credits for all BBA awards)

MM3001

Work-Integrated Education

Work-Integrated Education (WIE)

To graduate, every BBA student must complete 100 hours (3 training credits) of WIE. The Department offers opportunities for students to work in firms either during the summer vacation or alongside their studies. Summer placements may be available in Hong Kong, in mainland China or overseas. These and other forms of work experience count towards the WIE requirement.

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Subject Syllabi

General Enquiries
Phone : (852) 2766 7374 / 2766 7114 / 2766 7381

mm.dept@polyu.edu.hk

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