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Programme Structure 

 

To qualify for the MSc degree, students must obtain 31 credits as follows:

  • 4 Compulsory Subjects (3 credits each)
  • 1 Ethics Subject (1 credit)
  • 6 Elective Subjects (3 credits each)
    OR
  • 4 Compulsory Subjects (3 credits each)
  • 1 Ethics Subject (1 credit)
  • 2 Elective Subjects (3 credits each)
  • the subject Research Methods (3 credits) and a Dissertation (9 credits)

Student may, on completion of 4 Compulsory Subjects and 3 Elective Subjects (21 credits), opt for the Postgraduate Diploma.

The Compulsory Subjects comprise strategic and functional marketing modules and are designed to provide students with conceptual and analytical foundations in marketing. The Elective Subjects provide the opportunity for students to learn about applied marketing topics and explore leading-edge marketing practices and issues.

From 2019/20 Cohort onwards

  • MM5112 Organization and Management
  • MM576 Marketing Management *
  • MM5803 Introduction to Customer Value *
  • MM587 Consumer Behaviour *

Non-Dissertation Option

  • MM501 Research Methods
  • MM5203 Decision Making for Leadership
  • MM534 Entrepreneurship 
  • MM539 International Management
  • MM5425 Business Analytics
  • MM544 E-Commerce
  • MM5451 Technology Innovation and Management
  • MM5712 Marketing Management in China
  • MM573 Marketing Strategy
  • MM578 Services Marketing
  • MM5791 Global Marketing in Cross-Cultural Perspectives 
  • MM582 Business to Business Marketing
  • MM5831 Social Media Marketing
  • MM584 Sales Management
  • MM5851 Marketing Innovation and Industry Leadership
  • MM588 Brand Management
  • MM589 Promotion and Advertising
  • MM5971 Practice of Marketing Management
  • MM5995 MM MSc Career Workshop (0 credit)

Dissertation Option

  • MM501 Research Methods (3 credits)
  • MM597 Marketing Management Dissertation (9 credits)
  • MM5203 Decision Making for Leadership
  • MM534 Entrepreneurship 
  • MM539 International Management
  • MM5425 Business Analytics
  • MM544 E-Commerce
  • MM5451 Technology Innovation and Management
  • MM5712 Marketing Management in China
  • MM573 Marketing Strategy
  • MM578 Services Marketing
  • MM5791 Global Marketing in Cross-Cultural Perspectives
  • MM582 Business to Business Marketing
  • MM5831 Social Media Marketing
  • MM584 Sales Management
  • MM5851 Marketing Innovation and Industry Leadership
  • MM588 Brand Management
  • MM589 Promotion and Advertising
  • MM5995 MM MSc Career Workshop (0 credit)
  • The offering of subjects is subject to class quota availability. Students may also choose from a list of "Common Pool Electives", subject to the prescriptions of programme curriculum.
  • Programme structure, course names and content are subject to continuous review and change.
cef_logo * These subjects have been included in the list of reimbursable courses under the Continuing Education Fund. The programme (MSc in Marketing Management) is recognised under the Qualifications Framework (QF Level 6).

 

Mode of Study and Duration

Mode of study: Mixed-mode
Students can pursue their studies with either a full-time study load (9 credits or more in a semester) or a part-time study load (less than 9 credits in a semester).

Students normally complete the programme full-time in 1.5 years or part-time in 2.5 years. Students who wish to extend their studies beyond normal duration can submit such request to the Department of Management and Marketing for consideration, as appropriate.

The programme offers a structured progression pattern. Classes are normally scheduled on weekday evenings in two semesters within an academic year. Each subject requires 39 contact hours over a teaching semester, with one 3-hour class per week.

Current students can refer to the Programme Requirement Document for more details about the programme.

 

Programme Requirement Document

 

 

 Programme Requirement Document 2023/2024  Cover 2223_MM
 Programme Requirement Document 2022/2023  Cover 2223_MM
 Programme Requirement Document 2021/2022  MM_21_22
 Programme Requirement Document 2020/2021
 MM_20_21
 Programme Requirement Document 2019/2020  MM_19_20

 

Messages from Alumni

The MSc in Marketing Management programme has been a valuable investment in my career, providing a strong focus on integrating theory and practice. The programme's experienced faculty are experts in their respective fields and are dedicated to helping students achieve their goals. It also fosters a cooperative learning environment, promoting teamwork, peer learning, and diverse perspectives. One of the most rewarding experiences of the programme for me was working on a group project where we developed a marketing plan for a company. This project enabled us to apply our skills and knowledge to a real-world scenario and receive recognition from our professor for our efforts. The lectures also featured case studies and guest speakers from renowned marketing professionals. These provided unique insights into the marketing field, and an opportunity to network with

industry experts.

 

The programme offers a comprehensive curriculum with a positive and inclusive space for learning that prepares students for success in marketing and related business fields. I recommend it to anyone seeking a deeper understanding of marketing concepts, applying them to practical situations, and developing meaningful industry relationships.

LUNG Leong Yan, Gloria

(2022/2023 Graduate)

The role of marketing in business has been amplified in recent years, especially after the pandemic. The MSc in Marketing Management programme not only equipped me with in-depth marketing knowledge and customer-centric perspectives, but also strengthened my creativity and my agility to tackle ever-changing marketing challenges.

 

One of the most valuable aspects of the programme was the emphasis on combining fundamental marketing theories and tools with real-world applications. We were encouraged to work on projects with real marketing challenges faced by companies in Hong Kong and beyond. This experience gave me the confidence and skills that I need to solve complex marketing problems in my daily work. The professors were passionate in sharing their expertise and were consistently willing to go the extra mile to help students reach their full potential. We were encouraged to collaborate with fellow students from diverse backgrounds and cultures. That broadened my horizons and exposed me to different ways of thinking, which is invaluable in my professional and personal life.

 

I am grateful for the opportunities that this programme has provided. I would highly recommend it to anyone looking to explore marketing in depth, and to anyone who would like to create memorable experiences that last a lifetime.

CHIU Ka Yee, Carmen

(2022/2023 Graduate)
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(852) 2766 7381 / (852) 2766 7108
mm.msc@polyu.edu.hk

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