Subject Syllabi | Department of Management and Marketing

Subject Syllabi

Undergraduate Subjects Postgraduate Subjects

Area	Subject Code	Subject Title
Level One
Management	MM1031	Introduction to Innovation and Entrepreneurship
	MM1051	Tango! Managing Self & Leading Others
	MM1L01	Tango! Managing Self & Leading Others
Management Information Systems	MM1041	Introduction to Artificial Intelligence and Data Analytics in Business
Level Two
Management	MM2021	Management & Organisation
	MM2901	GBA Immersion
	MM2902	Field Study for Innovation Ecosystems
	MM2A13	Dialogue with Executives: Leadership and Professional Development Workshops
Marketing	MM2BN05	Introduction to Marketing
Marketing	MM2711	Introduction to Marketing
Level Three
Projects/Workshop	MM3001	Work-Integrated Education
Management	MM3011	Research Methods for Management
	MM3111	Human Resource Management
	MM3131	Training and Development
	MM3141	Organisational Behaviour
	MM3151	Managerial Leadership
	MM3161	Creativity, Innovation and Entrepreneurship
	MM3162	Innovation and Entrepreneurship Colloquium
	MM3S01	Service Learning: Building Green Communities with Environmental NGOs
	MM3S01E	Service Learning: Building Green Communities with Environmental NGOs
Management Information Systems	MM3422	Business Information Systems
	MM3425	Business Analytics
	MM3451	Knowledge Management
	MM3462	Artificial Intelligence and Big Data for Business
Marketing	MM3711	Integrated Marketing Communications
	MM3721	Consumer Behaviour
	MM3761	Marketing Research
	MM3791	Retailing and Merchandising
	MM3842	Digital Marketing
	MM3851	Social Media Marketing
Level Four
Management	MM4111	Employee Relations
	MM4132	Reward & Performance Management
	MM4161	Staffing and Selection
	MM4181	International Human Resource Management
	MM4191	Business Negotiation
	MM4311	Strategic Management
	MM4342	Global Business Management
	MM4351	Entrepreneurship
	MM4361	Social Innovation: Achieving Sustainable Development Goals through Business
	MM4392	Innovation and Entrepreneurship Project
	MM4393	Business Innovation Project
	MM4395	International Colloquium in Contemporary Issues in Business Management
	MM4513	Corporate Social Responsibility
	MM4522	China Business Management
Management Information Systems	MM4411	E-Commerce for Management
	MM4451	Contemporary Issues in Management Information Systems
Marketing	MM4711	Business to Business Marketing
	MM4721	Marketing Management in China
	MM4732	Global Marketing
	MM4741	Market Decision Analysis
	MM4751	Marketing Strategy
	MM4772	Product Management
	MM4782	Sales and Distribution Management
	MM4791	Services Marketing
	MM4831	Strategic Brand Management
Projects / Workshop	MM4913	Integrated Capstone Project
	MM4922	Management Capstone Project
	MM4942	Marketing Capstone Project

Area	Subject Code	Subject Title
Level Five
Management	MM501	Research Methods
	MM5021	Business Ethics
	MM5T21/MM5R01	Academic Integrity and Ethics in Business
	MM5T22	Academic Integrity and Ethics in Business 学术诚信与商业伦理
	MM5041	MBA Orientation Workshop
	MM5042	MBA Creator Workshop
	MM5043	MBA Creator Workshop MBA 创造型领袖探索工作坊
	MM5112	Organization and Management
	MM5117	Managing Organizations and People 組織與人事管理
	MM5118	Organizational Behaviour and Human Resource Management 组织行为与人力资源管理
	MM5133	Organizational Behaviour & Leadership
	MM5134	Leadership and Organisational Behaviour
	MM5135	Leadership and Organisational Behaviour 领导力及组织行为
	MM514	Human Resource Management
	MM515	Organizational Behaviour
	MM516	Management of Pay and Benefits
	MM517	Human Resource Development
	MM518	Employee Relations
	MM5191	Negotiation and Conflict Management
	MM5193	Negotiation and Conflict Management 谈判与冲突管理
	MM5201	Global Leadership in the Asian Context
	MM5203	Decision Making for Leadership
	MM5204	Global Leadership in the Asian Context 从亚洲角度看国际领导力
	MM5221	Human Resource Management in China
	MM5222	HRM Seminars
	MM5231	Strategic Human Resource Management
	MM5251	Cross-cultural Management
	MM5271	Wellbeing at Work
	MM5281	Mediation at Workplace
	MM531	Strategic Management
	MM5317	Strategic Management for Executives 戰略管理
	MM532	Management Policy and Strategy
	MM533	Organisation Management and Strategy
	MM534	Entrepreneurship
	MM5321	Strategy
	MM5322	Strategy 战略管理
	MM5342	Innovation and Entrepreneurship
	MM5343	Innovation and Entrepreneurship 创新与创业
	MM5361	Business Innovation Project
	MM5381	Key Issues in China Business
	MM5383	International Business Policy
	MM5384	Cross-sectoral Leadership for International Business
	MM539	International Management
	MM554	Political and Economic Environment for Management
	MM5583	Moral Education 新时代中国特色社会主义理论与实践
	MM5587	Introduction to Natural Dialectics 自然辩证法概论
	MM5681	Ethics, Responsibility and Sustainability
	MM5682	ESG and Sustainability
	MM5683	ESG and Sustainability ESG 及可持续发展
	MM5684	Leading Global Sustainability
Management Information Systems	MM5400	Launchpad to Advanced Analytics
	MM5412	Business Intelligence and Decisions
	MM5413	Business Forecasting
	MM5424	Management Information Systems
	MM5425	Business Analytics
	MM5425	Business Analytics (For MBA programme)
	MM5426	Business Applications of Blockchain
	MM5427	Textual Analysis in Business
	MM5431	Digital Transformation and Business Analytics
	MM5432	Advanced Technology in Business
	MM5433	Decision Analytics by Machine Learning
	MM5434	Digital Transformation and Business Analytics 数字化转型及商业分析
	MM5435	Advanced Technology in Business 前沿科技之商业应用
	MM5451	Technology Innovation and Management
	MM5452	Seminars in Emerging Technology
	MM5453	Transformation to Sustainable Smart Cities
	MM544	E-Commerce
Marketing	MM571	Marketing in China
	MM5712	Marketing Management in China
	MM573	Marketing Strategy
	MM5751	Content Marketing and Storytelling
	MM576	Marketing Management
	MM5761	Marketing Management
	MM5764	Marketing
	MM5765	Marketing 巿场营销
	MM578	Services Marketing
	MM5791	Global Marketing in Cross-Cultural Perspectives
	MM5803	Introduction to Customer Value
	MM5831	Social Media Marketing
	MM5851	Marketing Innovation and Industry Leadership
	MM5861	Advanced Marketing Research
	MM5862	Quantitative Methods for Marketing Intelligence
	MM582	Business to Business Marketing
	MM584	Sales Management
	MM587	Consumer Behaviour
	MM588	Brand Management
	MM589	Promotion and Advertising
Projects / Workshop	MM5913	Field Study for Business Management
	MM5913	Field Study for Business Management (For MBA programme)
	MM592	HRM Dissertation
	MM5921	Practice of Human Resource Management
	MM5931	MBA Investigative Report
	MM5935	Independent Projects
	MM594	Business Analytics Dissertation
	MM5955	Independent Projects 独立课题研究
	MM5960	Creator Field Project
	MM5962	MBA International Experience
	MM5966	Creator Field Project 整合实践项目
	MM5967	MBA International Experience MBA 海外学习与考察
	MM597	Marketing Management Dissertation
	MM5971	Practice of Marketing Management
	MM5995	MM MSc Career Workshop
Level Six
Management	MM6001	Research Methodology
	MM6004	Research Methods for Behavioural Research
	MM6011	Qualitative Research & Experimental Design
	MM6012	Introduction to Qualitative Research
	MM6013	Applied Business Research Methods I
	MM6013	Applied Business Research Methods I (For DBAI programme)
	MM602	Business Research Analysis and Design
	MM6021	Research and Design for Thesis
	MM6021	Research and Design for Thesis (For DBAI programme)
	MM603	Independent Studies in Business
	MM6032	Independent Studies in Business - International Collaborations Experience
	MM6033	Independent Studies in FinTech
	MM6034	Overseas Executive Programmes
	MM6035	Independent Studies in Artificial Intelligence
	MM6036	International Collaborations Experience
	MM604	Statistical Analysis for Management Research
	MM6121	Meso Organizational Behavior
	MM6200	University Teaching/ Research Practicum
	MM6201	Research Seminars in Management and Marketing I
	MM6202	Research Seminars in Management and Marketing II
	MM6203	Research Seminars in Management and Marketing III
	MM6204	Research Seminars in Management and Marketing IV
	MM612	Current Issues in Organisational Behaviour
	MM613	Research in Organisational Behaviour
	MM6131	Social Psychological Foundations of Organisational Behaviour and Consumer Behaviour
	MM614	Frontier of Leadership Research
	MM631	Advanced Business Strategy
	MM633	Research in Strategic Management
Management Information Systems	MM6412	Strategic Management of Information & Organization in Digital Economy
	MM6413	Management and Marketing in the Digital World
	MM6414	AI Management and Marketing Strategy
	MM6415	AI for Business Leaders
	MM6441	Advanced Topics in Information Systems Research
	MM6450	Transformative AI and AI Ethics
	MM6451	Transformative AI
	MM6452	Generative AI and AI Autonomous Agent
Marketing	MM672	Services Marketing Management
	MM674	Research Seminar in Marketing
	MM6741	Advanced Topics in Consumer Behavior
	MM675	Strategic Marketing
	MM6761	Machine Learning Empowered Business Intelligence
	MM6771	Current Topics on Consumer Judgment and Decision Making
Guided Study	MM6891	Guided Study in Management and Marketing I
	MM6892	Guided Study in Management and Marketing II
	MM6893	Guided Study in Management and Marketing III
Projects / Workshop	MM691	DBA Residential 1
	MM6911	DMgt Residential 1
	MM6912	HKDMgt Residential 1
	MM6922	HKDMgt Residential 2
	MM692	DBA Residential 2
	MM6921	DMgt Residential 2
	MM6940	DBAI Thesis I
	MM6941	DBAI Thesis II
	MM6971	DFinTech Thesis I
	MM6972	DFinTech Thesis II
	MM6994	DBA Thesis I
	MM6995	DBA Thesis II
	MM6996	DMgt Thesis I
	MM6997	DMgt Thesis II
	MM6998	HKDMgt Thesis I
	MM6999	HKDMgt Thesis II