Research Seminars | Department of Management and Marketing

Research Seminars

Date	Presenter	Title	Area
2024-11-22	Prof. Yuxin CHEN	Global Product Strategies and Cultural Promotion in the Context of Culture-Commerce Interactions	Marketing
2024-11-22	Dr Sungyong CHANG	When Do Firms Provide Early Access to Investigational Drugs? Evidence from Expanded Access in the Oncology Drug Market, 1990-2020	Management
2024-11-18	Prof. Qiang WEI	Dynamic Bayesian Network-Based Product Recommendation Considering Consumer's Multistage Shopping Journeys: A Marketing Funnel Perspective	Management Information Systems
2024-11-12	Dr Liad WEISS	Identities without Products: When the Preference for Self-Linked Products Weakens	Marketing
2024-10-30	Prof. Carol HSU	Battle of Wits: Strategic Opacity in the Cyber Offensive and Defensive Use of Digital Objects	Management Information Systems
2024-10-25	Dr Zoe LU	It Feels Like My Money (but Not for Me): Impact of Psychological Ownership (and Infringement Perceptions) on the Effectiveness of Incentives	Management
2024-10-14	Prof. Michael C.L. CHAU	Relieving Racial Bias in Hate Speech Detection with a Small Number of Expert Annotations	Marketing Information Systems
2024-10-09	Dr Guiyang XIONG	Effects of Gen-AI Marketing System on Salesperson Performance and Turnover	Marketing
2024-10-04	Dr Hristina NIKOLOVA	Financial Infidelity Asymmetry Predicts Couples' Financial and Relationship Well-Being	Marketing
2024-09-20	Dr Yiting DENG	Does Consumer Privacy Protection Really Hurt Companies? Evidence from the Apple's App Tracking Transparency Policy	Marketing