| Principal Investigator | Project Title | Area |
|---|---|---|
| Dr Ren LI | Humor and influence: a cross-cultural perspective | Management |
| Dr Man Nok WONG | Implementing pay transparency policies in start-ups | Management |
| Dr Edward LAI | Improving Sustainability through Recycling: The Role of Perceived Value | Marketing |
| Dr Dai YAO | Incorporating Latent Spatial Structure in Time Series Forecasting Using Spatial-Temporal Series Forecasting Models: An Application to Stock Price Forecasting | Marketing |
| Dr Yang LIU | Is Knowledge Reuse Potentially Harmful? An Empirical Investigation in Online Crowdsourcing Contests | Management Information Systems |
| Dr Yijing LI | Is Less More or Bore? The Dual Roles of Logo Simplification and Homogenization in Startup Branding | Management Information Systems |
| Dr Juyoung LEE | Is Random Really Random? Catastrophic Releases of Toxic Chemicals and their Corporate and Community Determinants | Management |
| Dr Yi Amy OU | It takes two to Tango: A study on the impact of personal chemistry between venture capitalists and entrepreneurs on investment collaboration using digital footprints | Management |
| Dr Rujiao Helene CAO | Laughing to forgiving: the use of humor in corporate apology and apology effectiveness | Management |
| Dr Feifei HUANG | Loneliness and Used/Recycled Products | Marketing |