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On-going Research Projects

Principal Investigator Project Title Area
Dr Arnaud Henri Jean CUDENNEC Firm Categorization and Evaluations in Markets Management
Dr Wing Sing Vincent CHO How do Humility and Team Environment Influence Shared Leadership and Relationship Conflict in a Team without Leader Management Information Systems
Dr Feng BAI Moral Pride and Hubris: Exploring the Intrapersonal Mechanisms underlying the Virtue Route to Status Management
Dr Wonjoon CHUNG Negotiating from the Past or Negotiating for the Future: The Role of Temporal Value Asymmetry in Negotiation Management
Dr Boyoun Grace CHAE Revaluation of Scent Marketing: The Paradoxical Consequence of Sweet Food Smells Marketing
Dr Boyoun Grace CHAE Scent Effects on Food Consumption Marketing
Dr Jeagoo LIM Stakeholder Sense-making of Corporate Media Coverage in CEO Succession Management
Dr Boyoun Grace CHAE The Impact of Artificial Intelligence on Consumer Behavior Marketing
Dr Wonjoon CHUNG Understanding the Effects and Consequences of Interpersonal Treatment Management

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