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Research Students

Mr Sheng CHEN

Mr Sheng CHEN

Dual PhD Student (Year 1)

Research Area: Marketing (Consumer Behaviour)

  • Research Interests: Consumer Behavior, and AI Interaction in Marketing

Education and Academic Qualifications

  • Bachelor, Business Administration, Sun Yat-sen University

Sheng obtained his Bachelor of Management from Sun Yat-sen University. He is currently pursuing his Dual PhD degree under the supervision of Prof. Yuwei JIANG at The Hong Kong Polytechnic University and Prof. Xinyue ZHOU at Zhejiang University.

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