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Academic Staff

Prof. Shangwen YI

Prof. Shangwen YI

Assistant Professor

Research Area: Marketing

  • M1025
  • +852 2766 7366
  • shangwen.yi@polyu.edu.hk
  • Consulting, Research and Teaching Interests: Behavioural Pricing, Financial Pitching, Digital Marketing, Sustainability

 

Prof. Shangwen YI received his PhD in Marketing and Behavioural Science from the University of British Columbia. He studies attribute framing and linguistic features in marketing communications, with a particular focus on promotions design and financial pitching. His work has been published in the Journal of Marketing and the International Journal of Research in Marketing. 

 

 

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