Dr Fei Liu received his PhD in Digitalization from Copenhagen Business School. He also holds a PhD in Computer Science from Hong Kong Baptist University. His current research focuses on behavioral analytics and digital transformation. By combining predictive analytics with behavioral science, he aims to investigate new usage patterns and socioeconomic impacts of digital technologies. His research areas include but not exclusive to service platformization, crowdfunding, social media, and creator economy. His research has been presented at prestigious international conferences and published in reputable journals. In recognition of his engagement to the MIS community, he has been awarded AIS Doctoral Student Service Award and several best reviewer awards.