David received his DBA from The Hong Kong Polytechnic University. He has a M.Sc. degree in International Business, a BBA degree from the Chinese University of Hong Kong, and has a MBA degree from The Hong Kong Baptist University. His research foci have been business strategies, technology strategies in Chinese Family Business, Online word of mouth advertising and Density Forecasting in Tourism Industry. He has published in the Asia Pacific Journal of Management, International Journal of advertising and Annals of Tourism Research. Apart from academic research, he has served as a consultant to various companies, such as Oriental Trading Company (USA) and Intertek Testing Companies (UK). David teaches subjects on Global Marketing, Product Management, B to B Marketing, Sales Management, Marketing Communication, Introduction to Marketing. Prior to his post-graduate studies, David worked in the testing industry as quality and marketing director.