Dr Cho currently researches on "m-commerce technology adoption" and "health care information system adoption". He is also specialised on data mining, stock index forecasting, database marketing, yield management and e-commerce infrastructure and strategy. His research papers are published on various international journals including Information & Management, Journal of Computer information Systems, Expert Systems, Knowledge and Information Systems, Journal of Computational Intelligence in Finance, Journal of Hospitality and Tourism Research, International Journal of Hospitality Management, International Journal of Tourism Research, Annals of Tourism Research. Before joining the university, he had several years of experience in systems development in some prestige international consulting firms. He is also interested in consultancy works.