Alumni Gathering – Beer Brewing Workshop

Date: 27 Jan 2018 (Sat) Time: 14:00 – 17:00 Venue: Staff Club, PolyU This is a reunion event for MM alumni to catch up with each other's lives, share personal anecdotes, reacquaint themselves with all that is developing at MM, as well as to have the fun of bottling their own beer.     MORE DETAILS

Public Lecture by Prof. Sabine SONNENTAG – “Conducting daily-survey studies”

MM held a Public Lecture on the topic "Conducting daily-survey studies" presented by Prof. Sabine Sonnentag, Professor for Work & Organizational Psychology, University of Mannheim, 25 January 2018 in M1603, Li Ka Shing Tower. Abstract: Quantitative diary methods and similar approaches (e.g., experience-sampling methods) receive increasing attention within management research. In essence, diary methods allow for "capturing life as it is lived" (Bolger, Davis, Rafaeli, 2003, p. 579) and thereby they overcome retrospective bias and other limitations of other survey methods. Importantly, multiple assessments allow for modeling changes in affect, attitude, and behavior over time. In this 3-hour workshop, I will provide an overview of research questions to be addressed with quantitative diary methods, study designs as well as approaches to data collection and data analysis. No prior experience with quantitative diary methods is required.     MORE DETAILS

Happy Hour for MM Master’s students & graduates

Date: 19 January 2018 (Friday) Time: 6 – 8 pm Venue: Theatre Lounge, PolyU campus Networking event for MM Master's students, graduates and professors was held on 19 January 2018 at Theatre Lounge of PolyU.     MORE DETAILS      

2017 Marketing Research Camp of the Asian Centre for Branding & Marketing

Date: 13 – 14 December 2017 (Wed-Thu) MM Research Centre "Asian Centre for Branding & Marketing" organized its 2017 Marketing Research Camp on 13 & 14 December 2017 in Multi-function Hall, Alumni Atrium, Chung Sze Yuen Building. It has invited 4 keynote speakers Prof. Barbara Kahn, Patty and Jay H. Baker Professor, University of Pennsylvania, Prof. Oleg Urminsky, Professor of Marketing, University of Chicago, Prof. Subramanian Balachander, Professor of Marketing Disipline, Albert O. Steffey Chair, University of California & Prof. Stephan Wuyus, Professor of Marketing, Koç University this year to share their research insights.

Professional Mentorship Programme Opening Ceremony

Date: 21 Sep 2017 (Thu) Time: 18:30 – 21:00 Venue: Staff Club, PolyU     MORE DETAILS

Academic Advising Tea Gathering

Date: 8 Sep 2017 (Fri) Time: 14:30 – 17:30 Venue: Chinese Garden, PolyU     MORE DETAILS

Academy of Management Annual Meeting Cocktail Reception

MM held a Cocktail Reception in the Academy of Management Annual Meeting on 5 August 2017 in Hilton Atlanta, US.   MORE DETAILS

Public Lecture by Dr Jian Ni – “A Dynamic Game of Doctors’ participation in Online Platform”

MM held a Public Lecture on the topic "A Dynamic Game of Doctors’ participation in Online Platform" presented by Dr Jian Ni, Associate Professor, Johns Hopkins Carey Business School on 27 July 2017 in AG710, Chung Sze Yuen Building. Abstract: Online healthcare communities allow physicians to share knowledge with peers (participate) and answer questions from patients (communicate) and patients to make appointment with doctors. How to motivate doctors to contribute expertise to help consumers achieve more judicious decisions is of fundamental importance for online healthcare platforms. We develop a dynamic equilibrium model in which doctors make participation and communication decisions to compete for demand from patients. The model recognizes learning from peers and the dynamic trade-off of the two decision variables: while publishing signals quality, it also intensifies competition among doctors in the long-run because of learning; communication helps increase demand at the risk of receiving lower ratings for service quality. Applying the model to a unique dataset with history of doctor participation and communication decisions, we estimate the viewership demand elasticity, returns to scale in production, and analyze the factors and efficiency of doctor's decisions and their implications. Estimates of the structural parameters explain observed heterogeneity in doctors' choice, frequency and intensity, and understand how participation in the online platform drives the change of doctor ranking/reputation/productivity. Counterfactual simulations allow us to evaluate various policy interventions and quantify the aggregate benefit for the health care providers.     MORE DETAILS

Public Lecture by Dr Meng Zhu – “The Motivational Consequences of Resource Constraints”

MM held a Public Lecture on the topic "The Motivational Consequences of Resource Constraints" presented by Dr Meng Zhu, Associate Professor, Johns Hopkins Carey Business School on 27 July 2017 in AG710, Chung Sze Yuen Building. Abstract: In spite of a rich body of knowledge that has primarily focused on examining the impact of resource constraints on consumers' cognitive performance, attentional focus, physiological responses, and choice strategies, our understanding of the motivational consequences of resource availability remains limited. In our recent research, we examine the impact of resource constraints on individuals' extrinsic motivation (e.g., effort-exertion contexts where external rewards are provided) and intrinsic motivation (e.g., learning contexts where no contingencies of tangible rewards or punishments are provided). The results from our investigations advance and deepen our understanding of the powerful and profound influences of constraints on human society, shedding further light on individual decision makers' adaptive versus maladaptive responses to resource constraints and offering implications for policy makers who seek to improve the long-term wellbeing of our institutions, communities and society as a whole.     MORE DETAILS

Academy of Management Journal Paper and Idea Development Workshop “New Ways of Seeing”

MM held the Academy of Management Journal Paper and Idea Development Workshop, themed "New Ways of Seeing" on 29 & 30 December 2017 in Multi-function Hall, Alumni Atrium, Chung Sze Yuen Building. The purpose of the workshop is to develop papers and ideas that could later be submitted for review in AMJ's Special Research Forum (SRF) on "NEW WAYS OF SEEING: Using Novel Theory and Meaningful Cross-disciplinary Collaborations to Advance Management Research". This Special Research Forum (SRF) encourages "New Ways of Seeing." This theme challenges our community of researchers, and beyond, to consider fresh, novel, and different theoretical positions, assumptions, and frameworks that expose and empirically examine new phenomena or permit new ways of seeing well-researched phenomena. In addition, new ways of seeing may also provide an impetus to engage in meaningful, ground-breaking partnerships with researchers in other disciplines-using, building, or extending conceptual frameworks, research designs, and analytic techniques rooted in disciplines outside of the management domain to advance our understanding of management issues. The workshop is a 1.5 day event and includes presentations by AMJ's editorial team as well as presentations and roundtable discussions from participants.     MORE DETAILS