The Department of Management and Marketing at The Hong Kong Polytechnic University hosted the HK Quantitative Marketing Mini-Conference on 17 December 2025. Bringing together scholars from the Hong Kong quantitative marketing community, the event provided a collaborative platform for research exchange and intellectual engagement.
The program began with a group lunch at the New World Millennium Hong Kong Hotel, followed by an afternoon of academic presentations at GH201 on the PolyU campus. After opening remarks by Professor Wu Liu, three keynote speakers delivered research talks: Professor Linli Xu from the University of Minnesota, Professor Zemin Zhong from the University of Toronto, and Professor Xiaolin Li from PolyU. Their presentations stimulated active discussion on emerging topics in quantitative marketing and analytics.
The conference concluded with closing remarks by Professor Junhong Chu from The University of Hong Kong. The event fostered meaningful academic dialogue and strengthened connections within the local quantitative marketing community.
