On 2 March 2026, MM had the pleasure of hosting a Public Lecture on “From Preference to Happiness”, presented by Prof. Christopher K. Hsee, who is the Dean's Distinguished Chair Professor of Marketing at Cheung Kong Graduate School of Business.
In the lecture, Prof. Hsee shared insights from his research on evaluability, including how evaluation mode induces preference reversals, differences between qualitative and quantitative attributes across domains such as people’s time preferences, risk preferences, legal judgements, etc., and how evaluability has significant implications for human judgement and decision making.
