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Top 50 Most Productive Marketing Scholars

15 Mar 2023

Prof. Yuwei JIANG

Prof. Yuwei JIANG has been recognised for the second time as one of the Top 50 Most Productive Marketing Scholars in the World. According to the American Marketing Association DocSIG Research Productivity Report, Prof. Jiang now ranks 22nd, a significant increase from his previous position of 42nd last year. He now holds the top spot in Asia.

Prof. Jiang’s achievement is based on the number of times his research has been published in the premier marketing journals: Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, and Marketing Science, in the ten-year period from 2013 to 2022, as calculated by the American Marketing Association. This recognition is widely regarded as the most prestigious acknowledgement of research productivity that a marketing scholar can receive.



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