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Public Lecture by Prof. Giacomo Negro – “Innovation and Cultural Production: A Study of the Popular Music Industry”

29 Sep 2023

MM will hold a Public Lecture on the topic “Innovation and Cultural Production: A Study of the Popular Music Industry” on 20 October 2023.


Cultural production is a site of innovation. However, scholarly research on innovation is often confined to technology industries. I will discuss how cultural industries can be rich contexts for developing and testing theories of innovation, entrepreneurship, and creativity. My general question concerns how factors internal to the system of cultural production shape and enable change over time. In the context of the popular music industry, I will first address changes in behavior among cultural producers after winning a major award. Do winners embark on a journey of differentiation and innovation, or do they become stalwarts of current styles? Second, I will ask what production strategies, particularly patterns of professional collaboration, account for post-award behaviors of creative producers. These question are of general interest because changes in the behavior of award winners tends to shape an entire creative field, directly or indirectly. Award winners garner respect, set trends, and are emulated by many other artists.


Date*    : 20 October 2023 (Friday)

Time*   : 2:00 – 3:00 p.m. (Public Lecture)

         3:30 – 4:00 p.m. (Q&A Session)
*Hong Kong Time

Venue   : AG710, PolyU

Please register through the registration form on or before 16 Oct 2023 (Mon).


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