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Influencer Marketing Symposium — “Leveraging Influencer Marketing: Latest Research and Best Practices”

8 Nov 2023

In the dynamic realm of digital marketing, influencer marketing is making significant strides, with projections indicating an industry value of $21.1 billion by 2023. With an overwhelming 83% of marketers championing its effectiveness, it's clear that the influencer landscape is undergoing a monumental transformation.

This December 5th, seize the unique opportunity to immerse yourself in the latest insights shared by both esteemed scholars from academia and industry experts from Google, VS Media, along with YouTubers Mill Milk and Emily Lau. Join us at our symposium and be at the forefront of the influencer marketing evolution. We sincerely hope for the privilege of your presence.

5 December 2023 (Tuesday)

13:45 – 17:00 (Registration starts at 13:20)

The Picasso Room, InterContinental Grand Stanford Hong Kong

Supported by (in alphabetical order) :
- Hong Kong Advertisers Association (HK2A)
- Hong Kong Association of Interactive Marketing (HKAIM)
- Interactive Advertising Bureau Hong Kong (IAB HK)
We extend our sincere gratitude to our supporting organizations HK2A, HKAIM, and IAB HK for their invaluable support in making this symposium possible.

Due to limited seating capacity, we encourage you to confirm your attendance as soon as possible. Kindly register here by 20 November 2023 (Monday).

We eagerly await the opportunity to explore the dynamic world of influencer marketing with you.

Please refer to the event rundown for details.


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