The Asian Center for Branding & Marketing at MM has successfully organized the Consumer Behavior Newcomers Symposium on 11 December 2023.
The symposium is designated to serve as a platform for junior consumer behavior scholars in Hong Kong and nearby regions to build networks, share insights, and familiarize themselves with the latest research in the field. During the day, seven featured speakers presented their latest research. The MM faculty and research students also had the opportunity to interact with the speakers throughout a fruitful program of the day.
The seven featured speakers included (in reverse alphabetical order by last name):
Dr. Lingrui Zhou (The University of Hong Kong)
Dr. Wanyi Zheng (Hong Kong Baptist University)
Dr. Vivian (Jieru) Xie (New York University Shanghai)
Dr. Xiang Wang (Lingnan University)
Dr. Tianyi Li (The University of Hong Kong)
Dr. Edward Lai (The Hong Kong Polytechnic University)
Dr. SungJin Jung (The Chinese University of Hong Kong)