With the knowledge and experience of our academic staff in marketing, Asian Centre for Branding and Marketing (ACBM) aims to promote professionalism and excellence in areas such as consumer behavior, digital marketing, social media communication and B2B marketing. It advocates an integrated approach to the advancement of research, executive training and management consulting. ACBM serves as a knowledge sharing platform which facilitates the exchange of innovative ideas and best practices among marketing professionals, business communities, and academia.
ACBM’s mission is to establish a leading branding and marketing research center in Hong Kong, the Greater Bay Area and the Asia Pacific region and to promote best-in-class practices in the related research disciplines. With the vision to nurture, inspire and empower ethical leaders, it is committed to developing collaborative networks and making a positive impact in the wider society.
Professor Wu Liu, Head and Professor, Department of Management and Marketing; Dr Flora Gu, Centre Director and Associate Head of Department and Dr Celine Ho, Centre Assistant Director welcomed six Honorary Advisors to the Advisory Board in the April meeting. The six advisors include Mr Kevin Huang, COO of The South China Morning Post; Mr Terry Iu, Head of Industries Greater China Region of Meta; Ms Dionne Kung, Deputy CEO of Greater Bay Area Homeland Youth Community Foundation; Mr Gabriel Lee, Executive Director & Group General Manager of Hong Kong Ferry (Holdings) Limited; Mr James Tong, Director Public Affairs, John Swire & Sons (HK) Limited; Ms Olivia Wong, General Manager Environmental & Social Responsibility of MTR Corporation Limited.