We are pleased to announce the following awardees of the Outstanding Alumni Award of PolyU Department of Management & Marketing 2026 for their remarkable achievements.   Dr John YEUNG Hin-chung, SBS, OBE, JP Outstanding Alumni Award in Professional Achievement of PolyU Department of Management and Marketing Dr John Yeung Hin-chung, SBS, OBE, JP, has established a remarkable career in public service, business leadership and education. He joined

28 May 2026

On 10 April 2026, MM had the pleasure to host a Public Lecture on “My Research Journey: Past, Present, and Future”, presented by Prof. Viswanath Venkatesh, who is an Eminent Scholar and Verizon Chair at the Pamplin College of Business, Virginia Tech.   In the lecture, Prof. Venkatesh shared his research journey on technology adoption and diffusion, offered valuable insights on the importance of collaboration and practical tips for building effec

10 Apr 2026

On 9 April 2026, MM had the pleasure of hosting a Public Lecture on “The AI Revolution and the Future of Universities and Faculty: A Management Theory Perspective”, presented by Prof. Nicolai J. Foss, Professor of Strategy at the Copenhagen Business School and Visiting Chair Professor at Hong Kong Polytechnic University.    In the lecture, Prof. Foss shared a systematic Hayekian view on how AI may have complementary or substitutive effects with h

10 Apr 2026

The Department of Management and Marketing (MM) is delighted to announce that the new round of nominations for the Outstanding Alumni Award of PolyU MM 2026 is now open. The Award recognises alumni who have made contributions to the University and the wider community through their achievements in respective areas. Nominations for Outstanding Alumni Award of PolyU Department of Management and Marketing are now invited for submission. Ca

17 Mar 2026

You are invited to attend the MM Public Lecture on “My Research Journey: Past, Present, and Future” presented by Prof. Viswanath Venkatesh, Virginia Tech on 10 Apr 2026.   Date* : 10 Apr 2026 (Fri) Time* :

17 Mar 2026

You are invited to attend the MM Public Lecture on “The AI Revolution and the Future of Universities and Faculty: A Management Theory Perspective” presented by Prof. Nicolai J. Foss, Professor of Strategy, Department of Strategy and Innovation, Copenhagen Business School (CBS), Professor II, Norwegian School of Economics, and Visiting Chair Professor, PolyU on 9 Apr 2026.   Date*

17 Mar 2026

On 2 March 2026, MM had the pleasure of hosting a Public Lecture on “From Preference to Happiness”, presented by Prof. Christopher K. Hsee, who is the Dean's Distinguished Chair Professor of Marketing at Cheung Kong Graduate School of Business.  In the lecture, Prof. Hsee shared insights from his research on evaluability, including how evaluation mode induces preference reversals, differences between qualitative and quantitative attributes across

10 Mar 2026

You are invited to attend the MM Public Lecture on “From Preference to Happiness” presented by Professor Christopher Hsee, Dean's Distinguished Chair Professor of Marketing, CKGSB on 2 Mar 2026.   Date* : 2 Mar 2026 (Mon) Time* :

13 Feb 2026

PolyU has achieved a significant milestone in the latest Times Higher Education (THE) World University Rankings 2026 by Subject, rising from 37th last year to 25th globally in Business and Economics. This accomplishment also positions PolyU as the top-ranked university in this subject area in Hong Kong. This year, the THE ranking assessed 1,067 institutions across 91 countries and territories, evaluating performance across three core disciplines:

23 Jan 2026

The 2025 Hong Kong Consumer Behavior Newcomer Symposium, focusing on “The Frontier of Consumer Research,” was successfully held on December 4. The event served as a dynamic platform for early-career scholars and graduate students from across the region to foster collaboration and exchange knowledge on the latest developments in consumer behavior and marketing research.   The event opened with welcome remarks by Prof. Yuwei Jiang from PolyU. The f

22 Dec 2025

Sharing or Selling? Rethinking Influencer Strategy   Research conducted by Professor Yijing LI, Professor Fang Flora GU, Professor Fine Fanni LEUNG       Influencer marketing has transformed into a global phenomenon, with expenditures projected to reach US$32.55 billion by 2025. As firms increasingly rely on online personalities to amplify brand visibility and strengthen consumer relationships, a critical question arises: how much sponsored cont

15 May 2026