The Case Study Workshop was successfully held from 26 to 28 June 2026, organised by the Department of Management and Marketing at The Hong Kong Polytechnic University. Bringing together doctoral students and faculty members, the three-day workshop explored how case study research can bridge corporate practice and academic research.   Participants engaged in sessions on developing cases for business education, single- and multiple-case research me

28 Jul 2026

  2026 The 2nd SYSBS-HBI X PBS International Digital Business Simulation and Case Competition   We are pleased to announce the 𝟮𝟬𝟮𝟲 𝗧𝗵𝗲 𝟮𝗻𝗱 𝗦𝗬𝗦𝗕𝗦-𝗛𝗕𝗜 𝗫 𝗣𝗕𝗦 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗦𝗶𝗺𝘂𝗹𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗖𝗮𝘀𝗲 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻. It is a joint initiative by the PolyU Business School (PBS) of The Hong Kong Polytechnic University, the School of Business, Sun Yat-sen University (SY

13 Jul 2026

The Department of Management and Marketing at The Hong Kong Polytechnic University will hold the Online PhD Recruitment Summer Camp on 24 August 2026. We are excited to invite you to join our upcoming Online PhD Recruitment Summer Camp on 24 August 2026 (MON). This camp aims to introduce prospective candidates to PolyU MM and PhD Programmes. You will present your research idea to potential supervisors and seek their advice. Additionally, our PhD

8 Jul 2026

We are very pleased to share that in the 2026/27 results of grants from the Research Grants Council’s General Research Fund (GRF) and Early Career Scheme (ECS), our academic staff have been successful in securing funding for a total of 11 projects.   GRF projects: Prof. Jingfeng YIN, Prof. Yuwei JIANG, Prof. Bicheng YANG, Prof. Kai LIM, Prof. Amy Y. OU, Prof. Ren LI, Prof. Xiaolin LI, Prof. Olivia GUAN   ECS projects: Prof. Yijing LI, Prof. Qin

6 Jul 2026

  We are pleased to announce the following awardees of the Outstanding Alumni Award of PolyU Department of Management & Marketing 2026 for their remarkable achievements.   Dr John YEUNG Hin-chung, SBS, OBE, JP Outstanding Alumni Award in Professional Achievement of PolyU Department of Management and Marketing Dr John Yeung Hin-chung, SBS, OBE, JP, has established a remarkable career in public service, business leadership and education. He joined

28 May 2026

On 10 April 2026, MM had the pleasure to host a Public Lecture on “My Research Journey: Past, Present, and Future”, presented by Prof. Viswanath Venkatesh, who is an Eminent Scholar and Verizon Chair at the Pamplin College of Business, Virginia Tech.   In the lecture, Prof. Venkatesh shared his research journey on technology adoption and diffusion, offered valuable insights on the importance of collaboration and practical tips for building effec

10 Apr 2026

On 9 April 2026, MM had the pleasure of hosting a Public Lecture on “The AI Revolution and the Future of Universities and Faculty: A Management Theory Perspective”, presented by Prof. Nicolai J. Foss, Professor of Strategy at the Copenhagen Business School and Visiting Chair Professor at Hong Kong Polytechnic University.    In the lecture, Prof. Foss shared a systematic Hayekian view on how AI may have complementary or substitutive effects with h

10 Apr 2026

The Department of Management and Marketing (MM) is delighted to announce that the new round of nominations for the Outstanding Alumni Award of PolyU MM 2026 is now open. The Award recognises alumni who have made contributions to the University and the wider community through their achievements in respective areas. Nominations for Outstanding Alumni Award of PolyU Department of Management and Marketing are now invited for submission. Ca

17 Mar 2026

You are invited to attend the MM Public Lecture on “My Research Journey: Past, Present, and Future” presented by Prof. Viswanath Venkatesh, Virginia Tech on 10 Apr 2026.   Date* : 10 Apr 2026 (Fri) Time* :

17 Mar 2026

You are invited to attend the MM Public Lecture on “The AI Revolution and the Future of Universities and Faculty: A Management Theory Perspective” presented by Prof. Nicolai J. Foss, Professor of Strategy, Department of Strategy and Innovation, Copenhagen Business School (CBS), Professor II, Norwegian School of Economics, and Visiting Chair Professor, PolyU on 9 Apr 2026.   Date*

17 Mar 2026

      In an increasingly globalised world, individuals frequently interact with people from different cultural and social backgrounds. Successfully navigating these interactions requires learning unfamiliar sociocultural norms—informal rules that guide appropriate behaviour in specific social contexts. While stress is often viewed as harmful for decision-making and cognitive performance, our research suggests a more nuanced perspective. Research

29 Jul 2026

        Influencer marketing has transformed into a global phenomenon, with expenditures projected to reach US$32.55 billion by 2025. As firms increasingly rely on online personalities to amplify brand visibility and strengthen consumer relationships, a critical question arises: how much sponsored content is too much? New research from Yijing Li, Angela Yi Gao, Flora F. Gu, and Fine F. Leung challenges conventional wisdom, revealing that both l

15 May 2026