Thesis Title: Cultivating Linguacultural Competence in Business English Communication: A Mixed Methods Intervention Study
- For contribution to applied linguistics and business English pedagogy
Chief Supervisor: Professor HU Guangwei
Employment is often the top-cited reason for learning English worldwide, yet employers globally report enormous English language skills gaps between what is required and what applicants and employees possess. For internationally operating business professionals, effective communication requires both language and cultural (linguacultural) competence. Addressing this challenge, a teaching experiment was conducted, designed to bridge the gap between workplace needs, academic research, and classroom practice. Theoretically, this study introduces a novel framework to develop professionals’ linguacultural competence. Methodologically, this is the first teaching experiment of its kind conducted with business professionals. Pedagogically, this study demonstrates how linguacultural competencies can underpin curricular adaptation and assessment design. Societally, this study contributes to optimising workplace communication, which leads to improved employability, higher salaries, cohesive work teams, organisational performance, and international expansion. A pioneering implementation of business English teaching and learning, this research provides a foundation for preparing learners for contemporary, global workplace communication.