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Rob Law

Rob Law

Honorary Professor

Biography

Rob Law is the University of Macau Development Foundation Chair Professor of Smart Tourism. Prior to joining the University of Macau in July 2021, he held positions in industry and academic institutions.

Rob is a leading scholar in tourism and hospitality research. As of July 1, 2026, examples of his impactful scholarly activities include:

  • Received more than 140 awards and accolades (e.g., recognized as the world's most prolific researcher in tourism and hospitality over multiple decades — International Journal of Contemporary Hospitality Management 2021 and Tourism Review 2026).
  • Secured several million USD in external and internal research grants.
  • Edited four books and published 1,000+ research articles (including several hundred papers in first-tier academic journals).
  • Received 91,000+ citations, with an h-index of 140 and an i10-index of 692 (https://scholar.google.com/citations?user=mRMgTLsAAAAJ&hl=en).
  • Had his publications cited in 120+ policy documents worldwide.
  • Served in various roles for 200+ research journals (e.g., being Co-Editor-in-Chief, Associate Editor, Regional Editor, Guest Editor, Senior Advisory Board Member, or Editorial Board Member for three-quarters of the SSCI-indexed Q1 journals in tourism and hospitality).
  • Served as a chair or committee member for hundreds of international conferences.

Education and Academic Qualifications

  • PhD (University of Regina) 
  • MSc (University of Regina) 
  • BSc (University of Lethbridge)

Professional Qualifications

  • CHE (American Hotel & Lodging Association)

Academic and Professional Experience

  • Hotel and Tourism Technology Management

Research Interests

  • Information Technology
  • Internet and E-Commerce
  • Modelling and Forecasting
  • Artificial Intelligence
  • Software Engineering
  • Computer Assisted Education

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