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Established by the School of Hotel and Tourism Management (SHTM), the Hospitality and Tourism Research Centre is dedicated to bridging the gap between hospitality and tourism theory and industry practice.

The Centre is a unique, research-based platform with an expansive network of hospitality and tourism academics from our School and partner institutions, as well as executives from leading industry organisations.


Our Mission

The Centre supports academic research for the advancement of hospitality and tourism knowledge on topics of importance to industry performance and the future. Its fivefold mission is to:
  1. Identify current trends and practices in the hospitality and tourism industry that are worthy of scientific research.
  2. Actively conduct cutting-edge, high-impact research with a particular focus on knowledge creation.
  3. Collaborate with hospitality and tourism practitioners to translate academic research into best practices that set the benchmarks for the hospitality and tourism industry.
  4. Provide policy recommendations for destination governments across the world through evidence-based research.
  5. Generate high-quality publications and obtain external research funding, focusing particularly on public policy and industry collaborative research funds.

Research Areas

The Centre's primary research strengths include the following broad areas and examples of sub-themes:
  1. Smart Tourism (including artificial intelligence, robotics, technology innovation, branding, marketing, experience management, and customer engagement)
  2. Performance Measurement and Management (including financial and revenue management and measurement, operational management, service management, and event management)
  3. Tourism Futures and Forecasting (including demand forecasting and emerging products and markets)
  4. Policy and Planning (including public policy, tourism planning and development)
  5. Sustainability (including resource utilization and management, sustainable livelihood and knowledge transfer

Our People

Executive Group

Prof. Haiyan Song

Ex-officio Member:
Prof. Kaye Chon

Members (Research Area):

  • Prof. Haiyan Song (Tourism Futures and Forecasting)
  • Prof. Basak Denizci Guillet (Performance Measurement and Management)
  • Dr Dan Wang (Smart Tourism)
  • Dr Karin Weber (Policy and Planning)

Academic/Research Staff

  • Dr Jinah Park, Research Assistant Professor

Insights from SHTM Research 2022/2023


Transforming Hospitality and Tourism - Insights from SHTM Research 2022 / 2023

External Collaboration

HTRC is affiliated with or has worked with the following organizations for research.



Contact Us

Miss Sara Lam
Executive Officer
Hospitality and Tourism Research Centre (HTRC)
School of Hotel and Tourism Management
17 Science Museum Road, TST East, Kowloon, Hong Kong.
Tel: (852) 3400-2197
Fax: (852) 2362-9362

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