
Director of RCDTT
Prof. Haiyan SONG
Research Focus 1
Digital Tourism Decision-making and Monitoring System

An automated and self-adapting tourism demand and associated carbon emission forecasting system

Real-time tourism sentiment and tourist satisfaction indexes

A web-based simulation toolbox for policy interventions on sustainable tourism development

Developing a digital twin system for monitoring hotel carbon emissions

A decision support system for environmental sustainability management in hotels
Research Focus 2
AI-Driven Business and Experience Innovations

A decision support system to assess customer acceptance and business returns on smart hotel initiatives

Theory construction and technological development of user-oriented immersive tourism experiences

A neuromonitoring index and system for understanding tourists’ mental and behavioural feedback

MGI-VCP: A multi-model generative intelligent video creation platform for tourism content marketing

Improving business operation efficiency and consumer experience using AI and robotics
News & Events
Hong Kong, August 17, 2025 – The Research Center of Digital Transformation of Tourism (RCDTT) at The Hong Kong Polytechnic University and Yunji Technology, a leading innovator in AI-powered service robotics, have announced a strategic collaboration to establish the Hotel Digital Intelligence Joint Innovation Lab. The initiative, recently featured in a TVB exclusive news report, showcases Hong Kong as a vital gateway for scaling AI-driven hospital
21 Aug 2025

5th IACTS Biennial Conference Celebrates Decade of Excellence in China Tourism Research in Hong Kong
Conference Overview Organized by the International Association for China Tourism Studies (IACTS) and hosted by PolyU's School of Hotel and Tourism Management (SHTM), with sponsorship from PolyU's Research Center for Digital Tourism Transformation (RCDTT), this conference gathered 34 scholars. The hybrid format successfully accommodated 32 in-person attendees and 2 virtual presenters. Academic Program Highlights The conference program featured
20 Aug 2025

On 28 May 2025 in Chiang Mai, Prof. Haiyan Song, Mr. and Mrs. Chan Chak Fu Professor in International Tourism and Director of the Research Centre for Digital Transformation of Tourism (RCDTT) at the School of Hotel and Tourism Management (SHTM), The Hong Kong Polytechnic University (PolyU), delivered a keynote speech on the "Large Language Model-based Tourist Satisfaction Index" at the APacCHRIE 2025 Conference. The conference was co-hosted by Ch
2 Jun 2025

Prof. Haiyan Song, Mr. and Mrs. Chan Chak Fu Professor in International Tourism and Director of the Research Centre for Digital Transformation (RCDTT) at the School of Hotel and Tourism Management (SHTM), The Hong Kong Polytechnic University (PolyU), delivered a keynote speech at the World Tourism Alliance (WTA)’s Dongting Dialogue on 25 May in Yueyang, Hunan Province. The conference, themed “Integrating Nature and Culture in Tourism Development
26 May 2025

The Research Centre for Digital Transformation of Tourism (RCDTT) of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University (PolyU) launched its Large Language Model (LLM) Based Tourist Satisfaction Index for Hong Kong (HKTSI) on 25 April 2025. The research team, led by Prof. Haiyan Song, Director of RCDTT and Mr and Mrs Chan Chak Fu Professor in International Tourism, developed the index based on the theoretic
28 Apr 2025

Prof. SONG Haiyan, Director of Research Centre for Digital Transformation of Tourism (RCDTT), Associate Dean and Chair Professor of School of Hotel and Tourism Management, Mr and Mrs Chan Chak Fu Professor in International Tourism, was interviewed by i-CABLE News programme “Inno Action” for his insights on digital transformation of the hospitality and tourism industry. Prof. Song shared that to accelerate the integration of technology in touris
25 Apr 2025

On 17 April 2025, Prof. Dan Wang, Associate Professor at the School of Hotel and Tourism Management (SHTM) of The Hong Kong Polytechnic University (PolyU) and Associate Director of the Research Centre for Digital Transformation of Tourism (RCDTT), was invited by the Hong Kong Productivity Council (HKPC) to deliver a keynote speech at the “Smart Service Industry Digital Solution Fair” co-organised by the HKPC "Digital DIY" Portal and the Hong Kong
23 Apr 2025

Prof. Haiyan Song, Director of the Research Centre for Digital Transformation of Tourism, Mr and Mrs Chan Chak Fu Professor in International Tourism, participated as a panelist at the Hong Kong Tourism Forum. This event, hosted by the Hong Kong Tourism Board and China Tourism Group, was held at the Kerry Hotel in Hong Kong on April 16, 2025. The forum focused on discussing emerging issues related to rebranding Hong Kong as an international touris
22 Apr 2025

On 3 April 2025, Prof. Peng (Peter) Liu, a distinguished Professor of Real Estate and Finance at Cornell SC Johnson College of Business, Cornell University, delivered an insightful seminar titled “From Competence to Capital: How Managerial Ability Shapes Hotel Market Value”. The event was chaired by Prof. Haiyan Song, Director of the Research Centre for Digital Transformation of Tourism (RCDTT), and was attended by faculty members and students fr
11 Apr 2025

At the Maidian (Shanghai) Regional Hotel Development Forum on 31 March 2025, under the theme “Diversity · New Beginnings,” industry experts and leaders discussed digital transformations and new growth engines for the hotel industry. Prof. Dan Wang, Associate Director of Research Centre for Digital Transformation of Tourism (RCDTT) and Mr. Yongbo Zhao, CMO of Yunji Technology, joined the forum. Mr. Zhao noted that user demand channels have become
8 Apr 2025

5th IACTS Biennial Conference Celebrates Decade of Excellence in China Tourism Research in Hong Kong
Conference Overview Organized by the International Association for China Tourism Studies (IACTS) and hosted by PolyU's School of Hotel and Tourism Management (SHTM), with sponsorship from PolyU's Research Center for Digital Tourism Transformation (RCDTT), this conference gathered 34 scholars. The hybrid format successfully accommodated 32 in-person attendees and 2 virtual presenters. Academic Program Highlights The conference program featured
20 Aug 2025

On 28 May 2025 in Chiang Mai, Prof. Haiyan Song, Mr. and Mrs. Chan Chak Fu Professor in International Tourism and Director of the Research Centre for Digital Transformation of Tourism (RCDTT) at the School of Hotel and Tourism Management (SHTM), The Hong Kong Polytechnic University (PolyU), delivered a keynote speech on the "Large Language Model-based Tourist Satisfaction Index" at the APacCHRIE 2025 Conference. The conference was co-hosted by Ch
2 Jun 2025

Prof. Haiyan Song, Mr. and Mrs. Chan Chak Fu Professor in International Tourism and Director of the Research Centre for Digital Transformation (RCDTT) at the School of Hotel and Tourism Management (SHTM), The Hong Kong Polytechnic University (PolyU), delivered a keynote speech at the World Tourism Alliance (WTA)’s Dongting Dialogue on 25 May in Yueyang, Hunan Province. The conference, themed “Integrating Nature and Culture in Tourism Development
26 May 2025

The Research Centre for Digital Transformation of Tourism (RCDTT) of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University (PolyU) launched its Large Language Model (LLM) Based Tourist Satisfaction Index for Hong Kong (HKTSI) on 25 April 2025. The research team, led by Prof. Haiyan Song, Director of RCDTT and Mr and Mrs Chan Chak Fu Professor in International Tourism, developed the index based on the theoretic
28 Apr 2025

Prof. SONG Haiyan, Director of Research Centre for Digital Transformation of Tourism (RCDTT), Associate Dean and Chair Professor of School of Hotel and Tourism Management, Mr and Mrs Chan Chak Fu Professor in International Tourism, was interviewed by i-CABLE News programme “Inno Action” for his insights on digital transformation of the hospitality and tourism industry. Prof. Song shared that to accelerate the integration of technology in touris
25 Apr 2025

On 17 April 2025, Prof. Dan Wang, Associate Professor at the School of Hotel and Tourism Management (SHTM) of The Hong Kong Polytechnic University (PolyU) and Associate Director of the Research Centre for Digital Transformation of Tourism (RCDTT), was invited by the Hong Kong Productivity Council (HKPC) to deliver a keynote speech at the “Smart Service Industry Digital Solution Fair” co-organised by the HKPC "Digital DIY" Portal and the Hong Kong
23 Apr 2025

Prof. Haiyan Song, Director of the Research Centre for Digital Transformation of Tourism, Mr and Mrs Chan Chak Fu Professor in International Tourism, participated as a panelist at the Hong Kong Tourism Forum. This event, hosted by the Hong Kong Tourism Board and China Tourism Group, was held at the Kerry Hotel in Hong Kong on April 16, 2025. The forum focused on discussing emerging issues related to rebranding Hong Kong as an international touris
22 Apr 2025

On 3 April 2025, Prof. Peng (Peter) Liu, a distinguished Professor of Real Estate and Finance at Cornell SC Johnson College of Business, Cornell University, delivered an insightful seminar titled “From Competence to Capital: How Managerial Ability Shapes Hotel Market Value”. The event was chaired by Prof. Haiyan Song, Director of the Research Centre for Digital Transformation of Tourism (RCDTT), and was attended by faculty members and students fr
11 Apr 2025

At the Maidian (Shanghai) Regional Hotel Development Forum on 31 March 2025, under the theme “Diversity · New Beginnings,” industry experts and leaders discussed digital transformations and new growth engines for the hotel industry. Prof. Dan Wang, Associate Director of Research Centre for Digital Transformation of Tourism (RCDTT) and Mr. Yongbo Zhao, CMO of Yunji Technology, joined the forum. Mr. Zhao noted that user demand channels have become
8 Apr 2025

Hong Kong, August 17, 2025 – The Research Center of Digital Transformation of Tourism (RCDTT) at The Hong Kong Polytechnic University and Yunji Technology, a leading innovator in AI-powered service robotics, have announced a strategic collaboration to establish the Hotel Digital Intelligence Joint Innovation Lab. The initiative, recently featured in a TVB exclusive news report, showcases Hong Kong as a vital gateway for scaling AI-driven hospital
21 Aug 2025
