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Dr Huang Guoqiong Ivanka
PolyU Scholars Hub

Ivanka Huang

Research Assistant Professor

Biography

Dr. Ivanka Huang is a Research Assistant Professor in the School of Hotel and Tourism Management at the Hong Kong Polytechnic University. She received her Ph.D. at the City University of Macau, China. Prior to joining SHTM, she worked as a Postdoctoral Fellow in the School of Tourism Management at Sun Yat-sen University. Her research interests include social commerce, digital marketing, and destination avoidance.

Education and Academic Qualifications

• Ph.D. (2018) City University of Macau
• MSc (2015) City University of Macau
• BA (2012) Tianjin Normal University

Research Interests

  • Social commerce
  • Digital marketing
  • Destination avoidance

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